“Meta Platforms said on Thursday its WhatsApp messaging service will introduce a commercial directory and test a payments tool in Brazil, as it bets on business messaging as a potential fresh source of revenue. Brazil, one of the app’s biggest markets, will be the first country to see the new tools deployed outside pilot programmes. “The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat,” Chief Executive Mark Zuckerberg said in a video shown at a WhatsApp summit in Sao Paolo.”

“Facebook Pay is officially being renamed Meta Pay for users around the world, the company announced on Wednesday. Meta kicked off the rebrand in the United States in June, and is now making the change globally. Starting today, users will see the rebrand roll out across Meta’s products in nearly 200 countries. The company notes that the change to Meta Pay is a brand name change only, and that current product features and the overall user experience will remain the same. Meta CEO Mark Zuckerberg previously noted that although the service will remain the same, the rename represents Meta’s first step toward creating a digital wallet for the metaverse. He said his vision for a digital wallet in the metaverse will let users securely manage their identities, what they own and how they pay.”

“Facebook’s parent company Meta has rebranded its online payments service to Meta Pay, bringing the firm’s payments offering closer to its broader rebrand and aligning it with its grand ambition to building the ultimate metaverse. On June 23, 2022, Facebook Pay officially became Meta Pay, a change that is first being rolled out in the US, before being extended globally, Stephane Kasriel, head of commerce and fintech at Meta Platforms, wrote in a blog post. Meta Pay will be the same as Facebook Pay, he said, allowing users to add and manage their payment methods, make payments and purchases, and send money across all of Meta’s platforms and third parties supporting the digital wallet, view payment history, and update their settings in one place.”

“Instagram is getting a payment feature that will allow users to buy from small businesses through direct messages, parent company Meta Platforms Inc said on Monday. Users of the photo-sharing app need to message the business, add customizations if required and place the order in the chat, Meta said. They will also be able to track the order and ask the business any follow-up questions in that same chat thread. The feature furthers Meta’s push to expand its e-commerce offerings.”

“Meta, the metaverse-based platform, has announced the launch of a new wallet directed to support value interaction in the metaverse. Meta Pay, a rebrand of the former Facebook Pay service, will keep fulfilling the same functions that Facebook Pay did in the past, but will be developed as a universal way of paying for goods and services using digital identities in the metaverse.”

Mark Zuckerberg announced on Wednesday that Facebook Pay has officially become Meta Pay, but his post is mainly focused on what the company hopes to build in the future — “a wallet for the metaverse.” While Meta Pay is essentially the same tool as it was before, just with Meta branding, Zuckerberg says the company is working on something that will let users manage their identities, items, and payment methods while making their way through the digital world that Meta bets will be the future.