Yahoo Finance
"Meta launched Muse, its new AI agent, earlier this month — and it's already claiming to help some consumers save money. At the 2026 Meta Connect conference, Meta Chief AI Officer Alexandr Wang spoke about Muse's ability to shop for products online, manage travel plans, save money on insurance costs, negotiate utility bills, and more. Meta is also positioning Muse specifically as a personal finance tool. Here are a few of the ways Muse can assist with personal finances..."
Gizmodo
"Meta is reportedly teaming up with Walmart, Stripe, and enterprise AI startup Sierra to publish a set of standards for how AI agents should interact with businesses online. Called a “personal agent protocol,” the standards will reportedly help companies distinguish authorized personal agent purchases from others. Sierra co-founder Bret Taylor, who leads the formation of the protocol, told CNBC that it will be “chaos until such a standard exists” to provide visibility into what personal agents do on these businesses’ websites."
Sierra
"Announcing Personal Agent Protocol — an open standard Meta and Sierra are developing along with industry partners at Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart that defines how personal agents interact with businesses. We’re designing it to handle authentication, empower consumers and give companies visibility into what personal agents do through their websites, APIs or company agents. It’s open for anyone to implement."
Meta
"Earlier this month Meta introduced Muse, a personal AI agent available in the US and Canada that completes tasks on your behalf. We’re expanding it with a collection of new skills and connectors inside Muse to help people run their businesses. Small businesses told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use. Muse can connect to dozens of tools that businesses already run on, so it can work with your brand, storefront, books, and customer records."
Yahoo Finance
"Meta CEO Mark Zuckerberg laid out his plan for monetizing the company's popular Muse AI agent during its Meta Connect. "We believe that Muse will make you money," Zuckerberg said. "And we are standing behind this by making Muse free for a huge number of tokens with the expectation that over time we will profit by taking a small fee from transactions." In addition to laying out the company's plans to monetize Muse, Wang also said the company is rolling out computer control for the Mac, allowing the agent to take over your Mac on your behalf."
CBS News
"Meta is announcing its latest artificial intelligence tools and smart glasses at its annual showcase on Wednesday. CNET AI reporter Katelyn Chedraoui joins CBS News to discuss."
Internet Retailing
"Amazon has blocked Meta’s AI shopping agent Muse from browsing and buying items from its retail platform. Shoppers who attempted to use Muse on Amazon on 20 September received the message: “Continued access by an unauthorized AI agent violates Amazon’s Conditions of Use, to which our customers have agreed.” The standoff between the two tech giants points to a bigger issue: tension over who controls the agentic shopping experience and the valuable first-party customer data it generates."
ContentGrip
"Shopify is partnering with Meta so Muse can use Shop Pay to complete purchases across Shopify stores, giving the personal AI agent a direct checkout path through Shopify’s commerce infrastructure. The partnership makes Shopify’s approach to agentic commerce clearer. As AI assistants become shopping interfaces, Shopify wants its catalog and payment rails to remain underneath the transaction even when the customer never begins on a merchant storefront."
Geek Wire
"Amazon says it has cut off Meta’s new Muse personal AI agent from shopping on Amazon.com on behalf of customers, after attempting unsuccessfully to get the Facebook parent company to voluntarily exclude the e-commerce site from the experience. The problem, Amazon says, is that it never agreed to any of it. Meta didn’t tell Amazon that Muse would access its store, the agent doesn’t identify itself when it browses, and it appears to capture and store customer credentials, which the company says could create privacy and security risks."
Stripe
"Stripe announced that Meta has integrated Link’s wallet for agents with Muse, its new personal AI agent. US consumers can connect their Link accounts to Muse and enable their muse agent to buy from businesses across the internet. At more than 1 million businesses that accept Link, Muse can check out instantly using a US consumer’s preferred payment method saved in Link. For other businesses, Link issues Muse a single-use virtual card scoped to the approved purchase."
Plaid
"Meta’s new personal AI agent, Muse, launched with Plaid-powered account connections in its finance features. Muse is a fully personalized AI agent. It connects to the apps and services you already use, Plaid included, to help people manage all aspects of their lives, including personal productivity, health, shopping, and financial management. The Finance experience with Plaid offers proactive, personalized guidance that helps consumers take meaningful steps toward their financial goals and provides inspiration for where to begin."
Business
"Meta Pay is gaining momentum as a payment platform for companies that practice social selling via Meta’s platforms, including Facebook, Instagram, Messenger and WhatsApp. Businesses can also add a Meta Pay button to their e-commerce websites to provide another payment option to customers. In this guide, we’ll explain how Meta Pay works."
Social Samosa
"Meta has introduced stablecoin payments as an option for advertisers in select countries to add funds to their ad accounts. Advertisers can use USDC, a stablecoin designed to maintain a 1:1 peg with the US dollar, to fund their accounts. The company does not directly hold, transmit, or process stablecoins. Instead, a third-party payment partner converts USDC into local currency and settles the payment with Meta. The corresponding amount is then added to the advertiser's ad account balance in the selected currency."
Crypto Briefing
"Meta just carved out a standalone app specifically for Facebook Marketplace sellers, giving millions of people hawking used furniture and vintage sneakers their own dedicated workspace. The app, which dropped in mid-July 2026, lets sellers manage listings, field buyer inquiries, and process sales without toggling back to the main Facebook app. It’s also a reminder that despite sitting at the center of one of the largest peer-to-peer commerce networks on the planet, Meta still wants nothing to do with crypto payments."
The Economic Times
Meta's substantial investment in Cred and appointing its founder Kunal Shah as global head of WhatsApp signals a major push into India's fintech landscape. For Meta, with Shah at the helm, there is a chance that WhatsApp's position in India, its largest market, will go beyond messaging into payments, commerce, and business services.
Tech Funding News
"Meta is reportedly in talks to invest in Bengaluru-based fintech CRED at a valuation of around $4 billion, according to Moneycontrol. Discussions remain exploratory and no final decision has been made. The move could help Meta build an end-to-end commerce and payments ecosystem across Facebook, Instagram, WhatsApp, and CRED. Despite processing billions in transactions, India’s UPI market remains dominated by PhonePe and Google Pay, which together control nearly 80% of transactions."
Let's Data Science
"Reporting from Reuters and The Information, aggregated by multiple outlets, says Meta is building an "agentic" AI assistant that can perform multi-step tasks for users. Reuters, citing the Financial Times, reports the assistant is powered by a new model called Muse Spark and is being tested internally. The Information reports an internal project codenamed "Hatch" that has been trialed on simulated third-party services such as DoorDash and Reddit."
Retail Brew
"Meta is making product changes to make it easier for users to find and buy products across Facebook and Instagram with new tweaks and tools. Meta is giving creators more ways to recommend products across Facebook and Instagram. On Instagram, creators will have a new tag feature that they can use to flag items from a brand’s catalog or through affiliate links directly in their Reels, turning any Instagram video into a digital storefront. Meta wants to turn creator content into a sales channel for brands and retailers and a new opportunity for creators to monetize their content."
Fashion Network
"Meta is stepping up its push into conversational commerce by integrating shopping features into its Meta AI assistant. The Menlo Park-based group is currently rolling out a dedicated interface in the US that turns user queries into a complete end-to-end shopping journey. Although the final payment button is not yet live in the test versions, the technical architecture appears to confirm Meta's intention to keep users within its proprietary environment rather than redirecting them to third-party sites."
CoinDesk
"The Facebook owner’s stablecoin integration involves a third party vendor to help administer stablecoin-based payments and a new wallet to be implemented, sources said. Meta sent out a request for product (RFP) to third-party firms to help administer stablecoin-based payments, according to sources. Stripe, which acquired stablecoin firm Bridge last year, was mentioned by one source as a likely candidate for piloting Meta’s stablecoin."
TechCrunch
"Meta plans to test new subscriptions that give people access to exclusive features on it apps. The new subscriptions will unlock more productivity and creativity, along with expanded AI capabilities. Meta said it will offer a premium experience on Instagram, Facebook, and WhatsApp that gives users access to features and control over how they share and connect, while keeping the core experiences free."
National Technology News
"Meta has introduced QR code payments in the WhatsApp Business app, as it seeks to enable small and micro businesses to accept payments easily within the platform. The social media giant said that the new feature, which is currently available in India, allows small businesses to share QR codes with a single tap to quickly close sales, allowing customers to pay directly within WhatsApp using their preferred payment method."
Reuters
"WhatsApp said that it will offer credit card payments and services from rival digital payment providers within its app in India, the latest bet by the Meta-owned service to boost commerce offerings in its biggest market...Meta is also expanding its Meta Verified subscription program to businesses globally, giving companies a mechanism to validate authenticity and elevate their content in users' feeds, a separate blog post said."
Reuters
"WhatsApp said on Wednesday that it will offer credit card payments and services from rival digital payment providers within its app in India, the latest bet by the Meta-owned service to boost commerce offerings in its biggest market. WhatsApp has more than 500 million users in India, though regulators there have capped its in-app WhatsApp Pay service to only 100 million people."
Reuters
"Meta Platforms on Tuesday began rolling out its payments tool to small and medium-sized firms through its WhatsApp messaging platform in Brazil, part of Meta's strategy to use the Brazilian market as a key test space for business messaging. The development of business messaging has become all the more urgent as Meta's core advertising business has stalled."
PR Newswire
"Meta Platforms Inc is cutting off support for digital collectibles or non-fungible tokens (NFTs) on its platforms less than a year after rolling it out, as the crypto market continues to spiral."
Reuters
The European Union (EU) will consult the technology and telecoms sectors on whether tech giants like Alphabet Inc's Google, Meta, and Amazon.com Inc should subsidize network costs, according to a Commission document seen by Reuters on Tuesday.
Reuters
“Meta Platforms said on Thursday its WhatsApp messaging service will introduce a commercial directory and test a payments tool in Brazil, as it bets on business messaging as a potential fresh source of revenue. Brazil, one of the app’s biggest markets, will be the first country to see the new tools deployed outside pilot programmes. “The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat,” Chief Executive Mark Zuckerberg said in a video shown at a WhatsApp summit in Sao Paolo.”
Reuters
JPMorgan Chase & Co’s network of merchants will now be able to offer customers an option to make payments through Meta Pay, a top company executive at Meta Platforms Inc (META.O) said on Tuesday.
“Now people will be able to use Meta Pay as an easy, secure way to pay in even more places while shopping online,” Stephane Kasriel, who leads commerce, fintech and Web3 at Meta Platforms said in a tweet. In 2019, Facebook Pay, renamed as Meta Pay in June, was launched as a unified payments service through which users across Meta’s platforms including WhatsApp and Instagram can make payments without exiting the app.
TechCrunch
“Facebook Pay is officially being renamed Meta Pay for users around the world, the company announced on Wednesday. Meta kicked off the rebrand in the United States in June, and is now making the change globally. Starting today, users will see the rebrand roll out across Meta’s products in nearly 200 countries. The company notes that the change to Meta Pay is a brand name change only, and that current product features and the overall user experience will remain the same. Meta CEO Mark Zuckerberg previously noted that although the service will remain the same, the rename represents Meta’s first step toward creating a digital wallet for the metaverse. He said his vision for a digital wallet in the metaverse will let users securely manage their identities, what they own and how they pay.”
