The GlenbrookTM consulting group specializes in private, commissioned in-depth research, providing quantitative and qualitative insight into key questions and opportunities raised by our clients. We work with clients to design surveys and interview guides, identify target respondents, conduct research, and analyze the results.
We also work with clients to ghost write white papers on subjects of interest to our clients’ customers and partners. Our third-party, independent perspective can help articulate key industry trends, and situate our clients’ products and services in the context of industry developments.
“Glenbrook is not your typical research firm. Most of our research is bespoke, and focuses on providing clarity to our clients on market practices and receptivity to innovation.”
Russ Jones | Partner, Glenbrook Partners, LLC
- We use an extensive network of industry contacts to conduct expert interviews as part of these research projects.
- We leverage a structured approach to problem solving to ensure survey and questionnaire designs answer key questions.
- Our expertise ensures that we contextualize the insights into actionable recommendations.
GlenbrookTM consulting research projects may include:
- Customer insights
- Partner perspectives
- Ecosystem stakeholder interviews
- Rapid prototyping
Glenbrook conducted a mixed method research effort for a global payments network to evaluate customer perceptions of an existing SaaS product and to determine the focus area for the next generation offering.
For a global multinational mobile wallet provider, Glenbrook conducted consumer surveys to develop a deeper understanding of consumer trends and behavior impacting adoption of the mobile wallet payment functionality.
For a major processor, Glenbrook performed primary research to establish omnichannel merchants’ “must have” features when choosing processing services, and identified other critical buyer values.
Glenbrook assisted a State government looking to develop a more integrated, citizen centric payments strategy. The goal of this project was to implement a pilot to demonstrate a centralized payment directory that would drive greater online payment adoption and improve citizen’s overall experience in making payments to the State.
Contact us to discuss Industry Research engagement for your company.
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Glenbrook Payments Boot CampTM workshop
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