Marketplaces and Platforms

Marketplaces and platforms enable commerce, by connecting remote buyers and sellers. By embedding payment acceptance in their solutions, they make it easy for businesses to accept payments from their customers, often across a wide range of payment methods. These capabilities can come in different flavors: end user visibility, digital wallet capabilities, additional payments adjacent features, and multiple settlement and disbursement options are variations to consider. The three major capabilities that these solutions have to solve for are:

1. Onboarding (which includes regulatory compliance considerations)

2. Payment Acceptance

3. Payouts to End Users

These three components may be built in house, provided by a single solution, or pieced together with point solutions. How these components are architected has implications for state, country, and regional licensing as well as the operational overhead to manage the payments environment.

Platforms and marketplaces also have to manage multiple types of risk compared to a traditional merchant, which requires decisions about risk sharing, fraud vendors, operational structure (in-source vs outsource) and how a risk control strategy should be developed.

This enabler role offers opportunities and challenges. To perform it well, marketplaces and platforms often come to us with questions like:

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How do we respond to upcoming or newly implemented regulatory changes?

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What strategic payments plays are our competitors doing?

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What role are we obligated to play in fraud and risk management? What role should we play?

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What could we do to make payments a source of revenue?

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Are we working with the right partners? Do we have the right contracts in place?

How we can help

We provide strategic and operational guidance by conducting:
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Assessments

of current operations, of partner performance, of market opportunities, and of regulatory environments

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Research

qualitative, quantitative, and mixed method research and analysis

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Strategic advisory

short- and long-term advisory
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Education

on payments foundations, trends, and company strategy working sessions
Take a look at how we’ve provided vendor agnostic, objective guidance to other marketplaces and platforms.

Marketplace & Platforms Case Studies

Case Study: A large ecommerce platform optimizes its payments strategy

A large ecommerce platform supporting small to medium businesses had grown significantly over the last decade. The company was concerned they had ‘outgrown’ their approach to payments. Glenbrook was asked to help assess the company’s payments strategies, operations, partners, and organization in order to define a more ideal configuration for payments acceptance, reporting, and ongoing management.

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Case Study: A global marketplace enhances and tunes an automated fraud screening system

To create a more robust risk mitigation program, a multi-national marketplace engaged Glenbrook to assess its risk environment and existing controls to identify areas for potential improvement. We then led a comprehensive RFP process for online fraud detection and KYC providers. The final deliverable was an actionable set of recommendations to improve their operational and technical control capabilities to enable them to scale their business.

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Resources

Articles

Glenbrook shares our perspectives on activities in the industry.

The Missing Context Layer in Agentic Commerce: Part 3

The Missing Context Layer in Agentic Commerce: Part 3

Glenbrook’s Drew Edmond explores the specific implications for the payments and agentic commerce industry: how discovery changes when agents mediate it, how payment selection shifts upstream, how merchants need to prepare differently across categories, and who ultimately controls the agent layer.

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Podcasts

Glenbrook speaks with industry leaders to share a variety of perspectives on the latest payments trends and activities.

Episode 299 – The Evolving Payments Regulatory Environment in the European Union, with Scott McInnes, Bird & Bird

In this Payments on Fire episode, Glenbrook’s Chris Uriarte and Samantha Gordon continue their global payments regulation series with Scott McInnes, Partner at Bird & Bird, focusing on the European Union.

Tune in as they explore the EU’s highly regulated landscape, the challenges of inconsistent national enforcement across 27 member states, and developments on current regulatory topics.

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Episode 298 – The Patchwork of Payments Regulation in the US, with Duncan Douglass, Alston & Bird LLP

Kicking off a series of regulation-related episodes, Duncan Douglass, payments attorney and Partner at Alston & Bird LLP, joins Chris Uriarte and Samantha Gordon to turn the confusing and sometimes tedious topic of US payments regulation into an entertaining and enlightening update.

The conversation begins with who actually regulates payments in the US and how US payments oversight differs from the UK and EU, then flows into developments on current regulatory topics.

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Episode 297 – A New Era for Card Issuing, with Nikil Konduru, Lithic

Drew Edmond and Chris Uriarte chat with Nikhil Konduru, Chief Commercial Officer at Lithic, to discuss modern card issuing infrastructure and where the market is headed. Tune in as they break down the issuing stack, discuss issuer-side tools to improve authorization outcomes, and explore implications for cross-border payments and agentic commerce.

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News

Glenbrook objectively curates the news to keep you abreast of important daily headlines in payments.

How AI Can Help Detect and Prevent Fraud

"AI is expanding what fraud detection can catch. Advanced AI techniques like graph analysis and transformer models surface subtle patterns and connections that traditional methods may miss. AI can enhance traditional payment fraud detection by analyzing more data and...

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TikTok Explores Peer-to-Peer Payments via Direct Messages

"TikTok is developing a feature that would enable users to send money to each other through direct messages, expanding the social media platform's entry into financial services, Bloomberg reported Tuesday. The feature under development would use TikTok Pay, which is...

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Ready to see how Glenbrook can support your marketplaces and platform company to be as efficient and effective as possible?