Entertainment
The entertainment industry is made up of multiple, distinct sub-markets. One way to break it down is to consider the content or activity type, for example:
Digital content, inclusive of video streaming and downloads, news access and subscriptions, audio content purchases (i.e., books, stories, music, podcasts), and video games (i.e., game purchases, in-game purchases)
Events , inclusive of events ticketing to sports games , concerts, etc .
Online gaming and betting, inclusive of sports betting, casino games, and other wager-based betting experiences
Another way to consider the market is by the key players, like Consumers, Content Creators, Distributors/Platforms, and Advertisers. In either instance, if you are an organization working within one of these markets, you offer end users access to fun and leisure, and end users have high expectations for related experiences – including payments. As a result, you must take a more systematic and intentional approach to your payments strategy.
Glenbrook supports entertainment companies to address the following common questions
How should our payments strategy support our growth strategy?
How should we support tokenization, if at all?
What fraud vectors should we be most concerned about and how do we best mitigate those?
What is the optimal team configuration to support our payments strategy?
What is the optimal architecture to support our objectives?
Are we using the right payments partners?
What orchestration approaches are most meaningful to us?
Are we exposed to churn risk? If so, how do we best manage it?
Our Clients
Gaming Companies
Event Ticket Marketplaces
Newspapers
Digital Music & Audiobook Services
Video Streaming Services
Other Entertainment Companies
Entertainment Case Studies
Resources
Articles
Glenbrook shares our perspectives on activities in the industry.
The Missing Context Layer in Agentic Commerce: Part 3
Glenbrook’s Drew Edmond explores the specific implications for the payments and agentic commerce industry: how discovery changes when agents mediate it, how payment selection shifts upstream, how merchants need to prepare differently across categories, and who ultimately controls the agent layer.
The Missing Context Layer in Agentic Commerce: Part 2
Glenbrook’s Drew Edmond examines why the agent’s role in agentic commerce varies significantly by purchase category, where the context layer is being built today, and how far along it actually is.
The Missing Context Layer in Agentic Commerce: Part 1
Glenbrook’s Drew Edmond discusses the critical role of a persistent, cross-application context layer, ideally provided at the operating system level, in enabling the envisioned future of agentic commerce where AI agents can proactively and intelligently assist consumers in transactions.
Podcasts
Glenbrook speaks with industry leaders to share a variety of perspectives on the latest payments trends and activities.
Episode 293 – Unlocking Merchant Growth in Emerging Markets, with João Del Valle, EBANX
In this episode, Drew Edmond is joined by João Del Valle, CEO and co-founder of EBANX, to talk about the origin story of EBANX, why Brazil has historically been such a difficult market for non-Brazilian merchants, and what João has learned as the company has expanded into new regions.
Listen in as they cover some of the biggest topics shaping the next phase of global payments, including Pix and Pix Automático in Brazil, payment optimization when looking at local payment methods, and perspectives on agentic commerce and stablecoins.
Episode 292 – Modern Authentication and the Impact on Payments Cost and Performance, with Amandeep Batra, Stripe and Dewald Nolte, Entersekt
In this follow-up conversation, Chris Uriarte welcomes back Amandeep Batra from Stripe and Dewald Nolte from Entersekt to discuss updated research and analysis on 3-D Secure and tokenization and to explore how authentication and tokenization interact in practice across different regulatory environments.
Episode 291 – The Complex and Growing World of Platform Payments, with Blake Breathitt, Adyen
In this episode, Chris Uriarte speaks with Blake Breathitt, Senior Vice President of Platforms and Financial Services at Adyen, about one of the biggest growth engines in the industry over the past few years – platform payments.
Listen in as they discuss the nature of this interesting segment of the industry, the nuance behind platform payments, and just what’s driving this platform payment phenomenon.
News
Glenbrook objectively curates the news to keep you abreast of important daily headlines in payments.
RBI’s ‘Payments Vision 2028’ Ushers Structural Re‑Design of Ecosystem
"The vision document...seeks to build an open and interoperable card ecosystem with emphasis on merchant choice, smart tokenisation and orchestration, and transparent pricing. The vision document calls for innovation in card payments. This creates policy space for...
BNPL Moves Into the Conversation Layer of Commerce
"The checkout button is starting to lose its original place in the buying process as payments move upstream into AI interfaces. That shift is now surfacing inside Google’s ecosystem, where BNPL firms Affirm and Klarna are embedding installment payments into Google...
Bank of America to Pay $2.25 Million in ATM Fee Lawsuit
"Bank of America agreed to pay $2.25 million via its class action lawsuit related to ATM fees at 7-Eleven locations. The class action lawsuit Schertzer, et al. v Bank of America, N.A., et al. alleged that the bank charged exorbitant ATM fees at transactions at FCTI...
Ready to see how Glenbrook can support your entertainment company to be as efficient and effective as possible?