Entertainment
The entertainment industry is made up of multiple, distinct sub-markets. One way to break it down is to consider the content or activity type, for example:
Digital content, inclusive of video streaming and downloads, news access and subscriptions, audio content purchases (i.e., books, stories, music, podcasts), and video games (i.e., game purchases, in-game purchases)
Events , inclusive of events ticketing to sports games , concerts, etc .
Online gaming and betting, inclusive of sports betting, casino games, and other wager-based betting experiences
Another way to consider the market is by the key players, like Consumers, Content Creators, Distributors/Platforms, and Advertisers. In either instance, if you are an organization working within one of these markets, you offer end users access to fun and leisure, and end users have high expectations for related experiences – including payments. As a result, you must take a more systematic and intentional approach to your payments strategy.
Glenbrook supports entertainment companies to address the following common questions
How should our payments strategy support our growth strategy?
How should we support tokenization, if at all?
What fraud vectors should we be most concerned about and how do we best mitigate those?
What is the optimal team configuration to support our payments strategy?
What is the optimal architecture to support our objectives?
Are we using the right payments partners?
What orchestration approaches are most meaningful to us?
Are we exposed to churn risk? If so, how do we best manage it?
Our Clients
Gaming Companies
Event Ticket Marketplaces
Newspapers
Digital Music & Audiobook Services
Video Streaming Services
Other Entertainment Companies
Entertainment Case Studies
Resources
Articles
Glenbrook shares our perspectives on activities in the industry.
The Missing Context Layer in Agentic Commerce: Part 3
Glenbrook’s Drew Edmond explores the specific implications for the payments and agentic commerce industry: how discovery changes when agents mediate it, how payment selection shifts upstream, how merchants need to prepare differently across categories, and who ultimately controls the agent layer.
The Missing Context Layer in Agentic Commerce: Part 2
Glenbrook’s Drew Edmond examines why the agent’s role in agentic commerce varies significantly by purchase category, where the context layer is being built today, and how far along it actually is.
The Missing Context Layer in Agentic Commerce: Part 1
Glenbrook’s Drew Edmond discusses the critical role of a persistent, cross-application context layer, ideally provided at the operating system level, in enabling the envisioned future of agentic commerce where AI agents can proactively and intelligently assist consumers in transactions.
Podcasts
Glenbrook speaks with industry leaders to share a variety of perspectives on the latest payments trends and activities.
Episode 291 – The Complex and Growing World of Platform Payments, with Blake Breathitt, Adyen
In this episode, Chris Uriarte speaks with Blake Breathitt, Senior Vice President of Platforms and Financial Services at Adyen, about one of the biggest growth engines in the industry over the past few years – platform payments.
Listen in as they discuss the nature of this interesting segment of the industry, the nuance behind platform payments, and just what’s driving this platform payment phenomenon.
Episode 290 – The Evolution of VAMP and Card Network Fraud Monitoring, with Keith Briscoe, MRC, and Allan Shearer, J.P. Morgan
In this episode, Chris Uriarte welcomes Keith Briscoe, VP, Advocacy and Education at the Merchant Risk Council, and Allan Shearer, Executive Director, Head of TMT Relationship Management at J.P. Morgan, to focus on the evolution of card network fraud monitoring programs, and in particular, VAMP, Visa’s Acquirer Monitoring Program, which combines fraud and dispute metrics to better manage risk at both merchant and acquirer levels. Listen in as the group discusses industry reactions, data transparency and reporting challenges, and implications for enforcement of new thresholds.
Episode 289 – Stablecoin Infrastructure in Emerging Markets, with Chris Maurice, Yellow Card
In this episode, Chris Maurice, the CEO and co-founder of Yellow Card, joins Drew Edmond to explore how stablecoins are transforming global payments, especially in emerging markets, by addressing liquidity issues, reducing costs, improving compliance transparency, and enabling faster cross-border transactions. Listen in as they highlight the challenges of legacy infrastructure, regulatory evolution, interoperability, and the evolving role of banks and technology platforms in this ecosystem.
News
Glenbrook objectively curates the news to keep you abreast of important daily headlines in payments.
Western Union to Launch Stablecoin Next Month, With ‘Stable Card’ Planned for Global Consumers
"Western Union announced it will launch its stablecoin, USDPT, next month. Western Union is also launching a network connecting digital wallets to its existing retail infrastructure, and a stablecoin payment card for global consumers. USDPT is expected to launch in...
Many Consumers Say ‘No Thanks’ to Agent-Based Payments
"It’s still early days for agentic commerce and it appears consumers may want to forestall such transactions until they get much more comfortable with the technology, suggests the Riskified Agentic Commerce Pulse report. Riskified, says the report, which surveyed...
ECB Picks Open European Standards for Digital Euro, Sidelining Visa and Mastercard
"The European Central Bank (ECB) signed agreements with three European standard-setting bodies to build the digital euro on open, non-proprietary infrastructure, directly challenging the dominance of Visa and Mastercard across the eurozone. The deals with the European...
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