Each payments market is unique. Is the market well-suited for your company or product? If so, what are the primary opportunities and barriers? What is the right go-to-market strategy? Our consulting practice synthesizes market dynamics to help clients answer these questions.
- Global experience in over 62 countries offers a strong baseline for understanding and comparing markets.
- A disciplined approach in the analysis and evaluation of markets, trends and the changing payments landscape.
- Knowledge of provider types helps us understand the true offerings of various players.
We bring years of operating experience to each assignment – ensuring that strategy recommendations are made with an understanding of execution requirements. Our market analysis projects may include:
- Market assessments
- Market sizing and modeling
- Competitive benchmarking
- Company SWOT
- Go-to-market strategy development
A national healthcare services company builds an omnichannel payments strategy for retail pharmacy customers
This client engaged Glenbrook to execute a two-phase project that would help them understand and assess the options available to their organization for a new payments strategy.
Glenbrook’s helped our client gain a thorough understanding of the issuer authentication ecosystem and provided the client with a recommended approach and roadmap to help improve authentication standards and better engage with issuers.
Glenbrook conducts regular market scans for a global payments company, capturing key developments and strategic initiatives of traditional and emerging competitors and other important players in adjacent parts of the payments ecosystem.
Glenbrook created a 5-year strategic plan for the management and Board of Directors of a major card processor and digital banking provider. The planning process included detailed scenario analysis and facilitation of an interactive strategic decisioning process by the Board. As a result, the company has increased its investment in digital banking and fraud prevention technologies and accelerating its overall pace of product innovation.
For a global payouts firm, Glenbrook provided a market entry strategy for two different countries, providing a detailed assessment of the local payments market dynamics and regulatory environment, while identifying potential local partners for market entry.
Contact us to discuss a Market Analysis for your company.
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Glenbrook Payments Boot CampTM workshop
Register for the next Glenbrook Payments Boot CampTM workshop
An intensive and comprehensive overview of the payments industry.
Train your Team
Customized, private Payments Boot CampsTM workshops tailored to meet your team’s unique needs.
Recorded, one-hour videos covering a broad array of payments concepts.
Comprehensive books that detail the systems and innovations shaping the payments industry.
Launch, improve & grow your payments business