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Market Analysis

Each payments market is unique. Is the market well-suited for your company or product? If so, what are the primary opportunities and barriers? What is the right go-to-market strategy? Our consulting practice synthesizes market dynamics to help clients answer these questions.

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Our Strengths

  • Global experience in over 62 countries offers a strong baseline for understanding and comparing markets.
  • A disciplined approach in the analysis and evaluation of markets, trends and the changing payments landscape.
  • Knowledge of provider types helps us understand the true offerings of various players.

We bring years of operating experience to each assignment – ensuring that strategy recommendations are made with an understanding of execution requirements. Our market analysis projects may include:

  • Market assessments
  • Market sizing and modeling
  • Competitive benchmarking
  • Company SWOT
  • Go-to-market strategy development

Recent Engagements

A card processor refreshes its five year strategic plan

Glenbrook created a 5-year strategic plan for the management and Board of Directors of a major card processor and digital banking provider. The planning process included detailed scenario analysis and facilitation of an interactive strategic decisioning process by the Board. As a result, the company has increased its investment in digital banking and fraud prevention technologies and accelerating its overall pace of product innovation.

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A global payouts firm enters two new countries

For a global payouts firm, Glenbrook provided a market entry strategy for two different countries, providing a detailed assessment of the local payments market dynamics and regulatory environment, while identifying potential local partners for market entry.

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Contact Us

Contact us to discuss a Market Analysis for your company.

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