Market Analysis

Each payments market is unique. Is the market well-suited for your company or product? If so, what are the primary opportunities and barriers? What is the right go-to-market strategy? Our consulting practice synthesizes market dynamics to help clients answer these questions.

A pen on an excel spreadsheet representing product strategy

Our Strengths

  • Global experience in over 62 countries offers a strong baseline for understanding and comparing markets.
  • A disciplined approach in the analysis and evaluation of markets, trends and the changing payments landscape.
  • Knowledge of provider types helps us understand the true offerings of various players.

We bring years of operating experience to each assignment – ensuring that strategy recommendations are made with an understanding of execution requirements. Our market analysis projects may include:

  • Market assessments
  • Market sizing and modeling
  • Competitive benchmarking
  • Company SWOT
  • Go-to-market strategy development

Recent Engagements

A card processor refreshes its five year strategic plan

Glenbrook created a 5-year strategic plan for the management and Board of Directors of a major card processor and digital banking provider. The planning process included detailed scenario analysis and facilitation of an interactive strategic decisioning process by the Board. As a result, the company has increased its investment in digital banking and fraud prevention technologies and accelerating its overall pace of product innovation.

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A global payouts firm enters two new countries

For a global payouts firm, Glenbrook provided a market entry strategy for two different countries, providing a detailed assessment of the local payments market dynamics and regulatory environment, while identifying potential local partners for market entry.

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Contact Us

Contact us to discuss a Market Analysis for your company.

Find your roadmap for tomorrow

Glenbrook can help your organization achieve short-term goals while building a path to the future. Put our experience to work for you.

Glenbrook Payments Boot CampTM workshop

Register for the next Glenbrook Payments Boot CampTM workshop

An intensive and comprehensive overview of the payments industry.

Train your Team

Customized, private Payments Boot CampsTM workshops tailored to meet your team’s unique needs.

OnDemand Modules

Recorded, one-hour videos covering a broad array of payments concepts.

Glenbrook Press

Comprehensive books that detail the systems and innovations shaping the payments industry.

Launch, improve & grow your payments business