Market Analysis

Each payments market is unique. Is the market well-suited for your company or product? If so, what are the primary opportunities and barriers? What is the right go-to-market strategy? Our consulting practice synthesizes market dynamics to help clients answer these questions.

Two professionals share an tablet showing their market analysis

Our Strengths

  • Global experience in over 62 countries offers a strong baseline for understanding and comparing markets.
  • A disciplined approach in the analysis and evaluation of markets, trends and the changing payments landscape.
  • Knowledge of provider types helps us understand the true offerings of various players.

We bring years of operating experience to each assignment – ensuring that strategy recommendations are made with an understanding of execution requirements. Our market analysis projects may include:

  • Market assessments
  • Market sizing and modeling
  • Competitive benchmarking
  • Company SWOT
  • Go-to-market strategy development

Recent Engagements

  • For a major European processor, we developed a global ecommerce strategy to expand into the North American and Asia Pacific markets. As part of this effort, Glenbrook performed a competitive market scan, determined product gaps, identified potential partners, and recommended target countries and market entry strategies.
  • For a global payouts firm, we provided a market entry strategy for two different countries, providing a detailed understanding of the local payments market and regulatory environment, and identifying potential local partners for market entry.
  • For a large payments service provider, we segmented and sized the recurring billing and subscription management market, surfaced major industry trends, identified and evaluated service providers, and provided market-entry alternatives and recommendations.
  • For a global payments network, we conducts market scans to capture key developments and strategic initiatives (e.g., product introductions, acquisitions, partnership agreements, major new contracts, regulatory changes, pricing changes, etc.) of traditional and emerging competitors and other important players in adjacent parts of the payments ecosystem.
  • For a U.S. payments processing solution, we developed a market sizing model to estimate the number of business payments in the United States by industry vertical and size of business. This effort informed the company’s valuation.

Contact Us

Contact us to discuss a Market Analysis for your company.

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