Merchant adoption of EMV capability isn’t a done deal in the U.S. Glenbrook’s own estimates show that we’re only halfway there. Few people have as much insight into merchant payment acceptance and the technology that enables it as Larry Godfrey of Global’s Heartland Payments business.
Take a listen to George and Larry’s discussion as they cover:
- The EMV terminal transition
- The chargebacks that many merchants have encountered (looking at you, LA)
- Contactless payments
- Security and encryption
- Payment acceptance
George, founder of Glenbrook’s Payments on Fire® podcast, is a 20-year payments industry veteran with a background in founding and running IT-based businesses to help clients develop payments strategies. During his 10 years at Glenbrook, George focused heavily on consulting in competitive positioning, technology investment road mapping, and innovation. Before joining Glenbrook, George led teams at Aberdeen Group, Mercator Advisory Group, and several other companies he founded, including Payment Pathways, RapidNet, and DigiFlite. George retired in 2024, but his contributions to Glenbrook live on through the 175+ episodes of Payments on Fire he recorded during his tenure.

