Today, Citi announced a new Visa credit card program called Citi Forward. Interestingly, as part of its launch, Citi is using Twitter as one of its channels. Perhaps the partnership with MySpace for a version of Citi Forward is the reason?
Other issuers we’re aware of also using Twitter include Discover and Bank of America (“to help, listen, and learn from our customers”). Are you aware of others also using Twitter? If so, please post a comment below.
Earlier this week, Citi launched a dedicated iPhone application powered by mFoundry supporting online banking activities from the mobile device.
Scott is a founder of Glenbrook with more than 30 years of experience in information technology. He is a co-author of the book “Payments Systems in the U.S.” and a co-inventor of US Patent 6,332,126 and US Patent 7,840,459. At Glenbrook, Scott focused his work on payments innovation, mobile payments, and social media / Web 2.0 in banking and financial services.
Previously, Scott was group executive vice president at First Data Merchant Services and at Visa International, where he led the development of Visa’s global payment systems strategies. Scott began his career as a systems engineer with IBM, where he held a series of technical management and product planning positions over seventeen years. Scott formally retired from Glenbrook in October 2016, but remains important to the firm as both a friend and advisor.