In this second discussion with First Data execs, George and Scott MacKay, Vice President, Strategic Solutions talk digital commerce in the automative space, both at the fuel pump and in the Connected Car.
The importance of full stack security, whether it’s sole sourced or the result of an integration effort, to successful deployment of mobile commerce is a theme here.
Enabling the mobile experience at the fuel pump is complex. Petro sellers have a lot of legacy gear and the cost of upgrading that equipment is very high, a fact that has, at least, inhibited the pace of the EMV upgrade.
The richness of the mobile device’s data such as device fingerprinting and back end intelligence makes it conceivable that a fuel retailer could skip EMV altogether. Maybe.
Scott also shares a look at payments and the Connected Car through the company’s discussions with automobile manufacturers.
George, founder of Glenbrook’s Payments on Fire® podcast, is a 20-year payments industry veteran with a background in founding and running IT-based businesses to help clients develop payments strategies. During his 10 years at Glenbrook, George focused heavily on consulting in competitive positioning, technology investment road mapping, and innovation. Before joining Glenbrook, George led teams at Aberdeen Group, Mercator Advisory Group, and several other companies he founded, including Payment Pathways, RapidNet, and DigiFlite. George retired in 2024, but his contributions to Glenbrook live on through the 175+ episodes of Payments on Fire he recorded during his tenure.