Using a powerful examination of the challenge of online and mobile checkout, Glenbrook’s Russ Jones takes us for a deep dive into Visa Checkout, comparing it to PayPal and other methods of making the ecommerce experience slippery.

At Checkout’s announcement in mid-July, Visa promised to support the initiative with significant advertising. One ad has been viewed by 9 million times on YouTube and anyone with a passing interest in Sunday football has seen spots educating viewers on Checkout’s speed and availability.