Using a powerful examination of the challenge of online and mobile checkout, Glenbrook’s Russ Jones takes us for a deep dive into Visa Checkout, comparing it to PayPal and other methods of making the ecommerce experience slippery.
At Checkout’s announcement in mid-July, Visa promised to support the initiative with significant advertising. One ad has been viewed by 9 million times on YouTube and anyone with a passing interest in Sunday football has seen spots educating viewers on Checkout’s speed and availability.
George, founder of Glenbrook’s Payments on Fire® podcast, is a 20-year payments industry veteran with a background in founding and running IT-based businesses to help clients develop payments strategies. During his 10 years at Glenbrook, George focused heavily on consulting in competitive positioning, technology investment road mapping, and innovation. Before joining Glenbrook, George led teams at Aberdeen Group, Mercator Advisory Group, and several other companies he founded, including Payment Pathways, RapidNet, and DigiFlite. George retired in 2024, but his contributions to Glenbrook live on through the 175+ episodes of Payments on Fire he recorded during his tenure.