Glenbrook’s Drew Edmond explores the specific implications for the payments and agentic commerce industry: how discovery changes when agents mediate it, how payment selection shifts upstream, how merchants need to prepare differently across categories, and who ultimately controls the agent layer.

Glenbrook’s Drew Edmond examines why the agent’s role in agentic commerce varies significantly by purchase category, where the context layer is being built today, and how far along it actually is.

Glenbrook’s Drew Edmond discusses the critical role of a persistent, cross-application context layer, ideally provided at the operating system level, in enabling the envisioned future of agentic commerce where AI agents can proactively and intelligently assist consumers in transactions.