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October 9, 2025

On the web

Affirm Extends Collaboration With Google as a Supporter of Agent Payments Protocol (AP2)

Affirm Holdings, Inc.

"Affirm announced its support for Google’s Agent Payments Protocol (AP2), an open, payment-agnostic protocol developed with leading payments and technology companies to securely support agent-led payments across platforms. The collaboration extends Affirm’s long-standing partnership with Google, which also includes integrations with Google Pay and Chrome’s autofill feature."

September 25, 2025

On the web

US Buy Now, Pay Later Giant Affirm Launches in the UK

MSN

"A US buy now, pay later giant run by a co-founder of PayPal has launched in the UK, as its boss sets his sights on the market led by brands like Klarna and ClearPay. Affirm, which was founded in 2012 by Max Levchin, will start offering its credit options to UK consumers. It means shoppers will be able to split the cost of a purchase into several payments, with some interest-free deals and other items charging interest."

September 16, 2025

On the web

Apple Pay Adds Affirm and Klarna for In-Store Purchases

MAC Observer

"Apple Pay users in the U.S. and UK can now use Affirm and Klarna to split in-store purchases into flexible payment plans. Until now, Apple Pay supported these services only for online and in-app checkouts. The update extends “buy now, pay later” (BNPL) options to physical retail stores, giving shoppers more choice at checkout."

August 13, 2025

On the wires

Affirm Expands Work With Google Pay, Integrates With Autofill on Chrome

Business Wire

"Affirm announced that it is expanding its collaboration with Google Pay and making its payment options available via autofill on Chrome. This announcement builds on Affirm’s launch on Google Pay in 2024, which enabled eligible consumers to pay over time with Affirm wherever the Google Pay button is accepted. Now, using autofill on Chrome, eligible shoppers can pay over time with Affirm quickly and conveniently, at more places where they shop."

May 1, 2025

On the wires

Affirm Announces Strategic Global Partnership with UATP

Business Wire

"Affirm announced a new, long-term global partnership with UATP, a global network owned and operated by the world's airlines. This collaboration integrates Affirm’s flexible and transparent pay-over-time options directly into the UATP network, which includes thousands of leading airlines, rail carriers, and travel agencies."

April 22, 2025

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March 25, 2025

On the wires

March 19, 2025

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February 17, 2025

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February 11, 2025

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December 18, 2024

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November 22, 2024

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November 12, 2024

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November 4, 2024

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September 16, 2024

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June 11, 2024

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June 6, 2024

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May 23, 2024

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December 19, 2023

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December 13, 2023

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September 25, 2023

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June 7, 2023

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May 31, 2023

On the wires

September 23, 2022

On the web

Amazon Launching Affirm’s ‘Buy Now, Pay Later’ Option in Canada

Yahoo Finance

“Amazon customers in Canada will soon be able to pay for their purchases on the website in smaller, monthly instalments as the e-commerce giant expands its partnership with payments company Affirm north of the border. Affirm said on Thursday in a press release that purchases on Amazon.ca of at least $50 will be eligible for the pay-over-time option within the next month if customers select the company as their payment method. Eligibility will be based on a quick approval process and details about the monthly payments, including the repayment timeline, will be displayed prior to checkout, according to Affirm.”

August 29, 2022

On the web

Affirm’s Outlook Comes Up Short (Video)

Bloomberg

“Affirm co-founder and CEO Max Levchin joins Emily Chang to discuss the latest comments from Federal Reserve Chair Jerome Powell and the tech selloff, how it is affecting Affirm and the “Buy Now, Pay Later” industry, and why the company is approaching the next fiscal year “prudently.”

June 28, 2022

On the web

As Klarna and Affirm Falter, a New Breed of ‘Buy Now, Pay Later’ Startups are Stealing the Spotlight

CNBC

“With hype over the “buy now, pay later” trend fading, some investors are betting they’ve found the next big thing. Buy now, pay later companies like Klarna and Affirm, which let shoppers defer payments to a later date or break up purchases into interest-free installments, are under immense strain as consumers become more wary about spending due to the rising cost of living, and as higher interest rates push up borrowing costs. They’re also facing increased competition, with tech giant Apple entering the ring with its own BNPL offering.   But venture capitalists are betting a new breed of startups from Europe will be the real winners in the space. Companies like Mondu, Hokodo and Billie have raked in heaps of cash from investors with a simple pitch: businesses — not consumers — are a more lucrative clientele for the buy now, pay later trend.”

June 13, 2022

On the web

Affirm Partners with Agoda to Bring Travelers More Flexible Payment Options

Business Wire

“Affirm, the payment network that empowers consumers and helps merchants drive growth, today announced a partnership with global travel platform Agoda, part of Booking Holdings, the world’s leading provider of online travel and related services. Now, eligible travelers can book their hotel accommodations for upcoming trips across the Agoda platform both on web and via the app and pay over time for bookings over $50.  By selecting Affirm as a checkout option on the platform, eligible travelers can split the total cost of purchases into either biweekly or monthly payments for as low as 0% APR. They are shown the total cost of their purchase and will never pay more than the agreed amount upfront. With Affirm, customers will know exactly what they owe with no additional late charges or hidden fees. Agoda integrates Affirm’s Adaptive Checkout to offer customers dynamic payment options to suit a variety of budgets and preferences, including four interest-free biweekly payments as well as monthly payment options.”

June 8, 2022

On the web

A Warning Sign for the Buy-Now-Pay-Later App Affirm

Los Angeles Times

“Some of the riskiest loans given to millennials and Gen Z shoppers for clothes and electronics — and neatly repackaged for investors — are dropping in value. Securitization packages of buy-now-pay-later loans from one provider, Affirm Holdings Inc., are falling in price for investors to buy while becoming more expensive to issue, after rising rates and a cost-of-living crisis cast a shadow over the sector. Affirm has more than 12.7 million customers and extended around $3.9 billion of loans in the first three months of 2022. It was valued at $47 billion in September after a blockbuster listing on Nasdaq in January 2021, but its shares have fallen more than 80% this year.”

May 31, 2022

On the web

Affirm and Stripe Partner to Help Businesses Grow Their Revenue

Affirm

“Affirm, the payment network that empowers consumers and helps merchants drive growth and Stripe , a financial infrastructure platform for businesses, announced a strategic partnership that makes Affirm’s Adaptive Checkout™ available to Stripe users in the U.S. today. Adaptive Checkout uses Affirm’s smart decision engine to make a real-time underwriting decision and offer consumers optimized bi-weekly and monthly pay over time options side-by-side.”

May 4, 2022

On the wires

Affirm to be First Buy Now, Pay Later Partner Fully Integrated to Carat from Fiserv

“Affirm, the payment network that empowers consumers and helps merchants drive growth, and Fiserv, a global provider of payments and financial services technology solutions, today announced a relationship that will make Affirm available to Fiserv enterprise merchant clients later this year. With this partnership, Affirm will become the first buy now pay later provider fully integrated to the Carat℠ operating system from Fiserv. Through this end-to-end integration, Fiserv enterprise merchant clients will be able to add Affirm’s Adaptive Checkout™, which dynamically surfaces biweekly and monthly payment options side-by-side, to their checkout experience through a simple process. Eligible customers will then have the option to split the cost of purchases and choose between biweekly or monthly payment options. True to Affirm’s long-standing commitment to never charge late or hidden fees, customers will never owe more than they agree to upfront at checkout.”

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