In his email to me earlier today telling me about Wells Fargo’s new presence on Twitter, Social Media Marketing VP Ed Terpening used a phrase that really caught my eye and captured the essence of what Wells Fargo is doing far beyond simple online banking:
It’s important that we be where our customers are, and that includes Twitter.
In addition to Twitter, Wells Fargo’s activities in social media include five blogs, two YouTube channels, Facebook, MySpace, etc.
Be where your customers are – they’ll be delighted to find you there!
Scott is a founder of Glenbrook with more than 30 years of experience in information technology. He is a co-author of the book “Payments Systems in the U.S.” and a co-inventor of US Patent 6,332,126 and US Patent 7,840,459. At Glenbrook, Scott focused his work on payments innovation, mobile payments, and social media / Web 2.0 in banking and financial services.
Previously, Scott was group executive vice president at First Data Merchant Services and at Visa International, where he led the development of Visa’s global payment systems strategies. Scott began his career as a systems engineer with IBM, where he held a series of technical management and product planning positions over seventeen years. Scott formally retired from Glenbrook in October 2016, but remains important to the firm as both a friend and advisor.