Scott Loftesness, the go-to source for payments news, just posted an article titled Glenbrook's Thumbnail Mobile Banking Strategy on the Glenbrook website.
He's setting aside mobile payments – "a whole separate kettle of fish" – and, as promised, delivers concise, actionable advice for those financial institutions still sitting on the proverbial fence.
Excerpt:
- … just get moving now on developing a CSS style sheet to front end your existing online banking system and provide a slimmed down yet elegant web interface to your bank.
- If your bank has a focus on attracting the younger demographic, you may also want to consider adding SMS-based text messaging as an interface to your existing IVR platform.
Read the whole article – it's short!
Glenbrook's Thumbnail Mobile Banking Strategy
by Scott Loftesness
Glenbrook
September 20, 2007
During her time at Glenbrook, Erin focused on client engagements in business payments, cross-border transactions, bill payment, and the intersection of corporate finance, banking, and ERP/accounting. She has nearly twenty years of experience leading increasingly complex payment initiatives for corporate clients and advising financial institutions and payment technologists on the development of their payment capabilities.
Erin is also the founder of Forte Financial, a consulting firm focused on corporate finance efficiency, technology, and process improvement. She is a past president of the Financial Women’s Association of San Francisco and also a two-term past president of the San Francisco Treasury Management Association. Erin is no longer with Glenbrook, but contributed greatly during her time at the firm.