by Russ Jones
I completely agree with this thumbnail mobile banking strategy. But let’s refine it a little into the 10-step cookbook version.
The 10-Step Cookbook for Glenbrook’s Mobile Banking Strategy
- Create a small-screen CSS style sheet for your current online banking site (easy, no budget necessary!)
- Autosense small displays on your regular online banking website and redirect to the small screen version (potential differentiator)
- Put an SMS front end on the “information only” IVR account queries (optional step, for serious banks only)
- Create a “Mobile Security” policy statement. (Hint: Use your existing security talking points, copy verbatim.)
- Get an .mobi domain for the small-screen version of your existing website (Demonstrate mobile savvy!)
- Get your PR department involved (mandatory) and spin them up
- Announce your Mobile Banking offering through a press release
- Send press release internally to senior management team (politically important)
- Promote your new Mobile Banking offers on screens throughout bank’s ATM network
- For extra credit, repeat steps above exactly for Small Business Mobile Banking strategy.
Russ is the partner in charge of Glenbrook’s Payments Boot Camp® program and the co-author of “Payments Systems in the U.S. – Third Edition” (fourth edition planned for release in 2026). He is an industry pioneer in the commercial use of Internet technologies, bringing over 35 years of experience in payments industry analysis, strategy development, and product conceptualization to Glenbrook.
Russ currently works with Glenbrook clients in all aspects of payments education and strategy development, including global acceptance, digital payments, risk management, and payments technology. Before joining Glenbrook, Russ was a general partner with The NuVantage Group, where his clients included CommerceNet and the Financial Services Technology Consortium. Russ has also served as director of emerging technologies for Digital Equipment’s corporate research group in Palo Alto.