I am live blogging from Finovate Startup in San Francisco. Jim Bruene and his team at NetBanker have gathered 40 startups, rebrandings, and company debuts in online banking and finance. Each participant has a brief 5 minutes to demo their product so I’ll be typing as fast as I can.

• Morning Session 
• Afternoon Session 
• Best of Show 

VENDORS REPRESENTED

The 40 leading startups that will present are as follows (grouped by industry niche):

Checking/savings: 

• Andera 
• First ROI 
• SmartyPig

Financial shopping/comparison: 

• Credit Karma 
• FindABetterBank 
• SmartHippo 
• SimpleTuition

Investing/asset management: 

• Boulevard R. 
• Cake Financial 
• CAPS (Motley Fool) 
• SocialPicks 
• TradeKing 
• Vestopia 
• Zecco

Lending/credit: 

• Lending Club 
• Loanio 
• Prosper 
• Wonga

Mobile banking/payments: 

• Aradiom 
• ClairMail 
• Diversinet 
• Tyfone

Personal financial management: 

• Buxfer 
• Expensr 
• Jwaala 
• Mint 
• Wesabe

Security: 

• Authentium 
• Guard ID 
• Guardian Analytics 
• TrustedID 
• VaultStreet 
• Vidoop

Other: 

• IP Commerce 
• Unified Money 
• WorkLight

Plus four stealth startups 

We're starting momentarily…  

MORE live blog coverage from Finovate:

• PaymentsNews
• NetBanker
• BankTastics