Glenbrook’s Bryan Derman is live blogging from Finovate in New York City. This is only one of a series of posts featuring Bryan’s impressions as over sixty payments technology companies perform 7 minute demos (no PowerPoint slides allowed!) over two days. The index for Bryan’s Payments Views coverage is here.

Now in the home stretch…

Transparency Labs

• Trying to address the issue of fine print for consumers
• Creating a massive database of terms and conditions on financial products and trying to use automated tools to understand what is happening to consumers
• Also monitoring changes and can alert consumers when significant ones are made

ActivePath & Cardlytics

• ActivePath will deliver credit card statements directly to email inboxes which include Cardlytics offers based on spending patterns
• Offers can be activated from within the email and the bill can be paid
• Rebates are aggregated and delivered directly into the consumer’s account at the end of the month

eyeOpen

• A financial matching service designed to help people select more appropriate financial products and services
• Based on the answers to some basic questions, products bought by similar people are shown and pooled advice from a large number of financial advisors is provided

IND Group

• Online and mobile banking vendor in Europe, seeking make these media into sales channels
• The system uses QR codes to provide some PayPal-like P2P transactions
• Provides the ability to tag and categorize individual transactions

Offermatic

• Attempts to create more targeted daily deals by using actual purchase history
• Offers are adjusted dynamically based on the predicted lifetime value of the customer (e.g., How much does this person typically spend on groceries?)
• Offers are captured with a linked card and redeemed via statement credit; therefore, Offermatic can tell whether offers produce repeat customers

ReadyForZero

• Service helps consumers reduce their debt burden
• Helps the customer organize their regular payments and find ways to accelerate repayment
• Will work with banks to help them manage delinquent accounts

Bobber Interactive

• Provides the Goal Card, which is integrated with Facebook for rewards
• From within Facebook, users can track spending, accumulation of rewards points, and progress in saving for specific purchase goals
• A subset of Facebook friends compete and support each other in pursuit of their goals and help each other earn more rewards points