We get the opportunity to work with many different types of merchants in our Merchant Practice at Glenbrook: Global omnichannel retailers, marketplaces, commerce platforms, utilities, you name it. One of the major categories that we work with is subscription merchants, and they come with their own unique needs and perspectives.
Subscription merchants and merchants that have recurring payments as part of their business model rely on the ability to charge their customers on an ongoing basis. In this Fanning the Flames episode, Drew Edmond joins Yvette Bohanan to dive deep into an issue that has grown in importance with the continued growth of the subscription economy: involuntary churn.
Listen in to hear Drew shed light on this tricky and important topic for subscription merchants.