Visa Research: The Rise of the “Couch Economy” Is Reshaping Consumer Spending
Visa
"New Visa Business and Economic Insights research finds consumers are increasingly shopping, streaming, dining and managing daily life from home, creating new opportunities for businesses that can deliver convenience and ongoing digital engagement. Digital commerce expanded across all six markets studied between 2019 and 2026. In three illustrative markets, the share of domestic payment volume occurring online and in-app rose from 48% to 58% in the U.S., 10% to 24% in Poland and 35% to 55% in the UAE."
