"The 2026 PULSE Debit Issuer Study highlights debit’s expanding role in consumers’ financial lives, and what this means for financial institutions. Beyond basic payments, debit serves as a core money-movement tool, with cardholders averaging over 35 monthly transactions and account-to-account transfers offering key growth opportunities. However, expanding digital volume brings heightened fraud risks."

"In a recent presentation, PULSE marketing executive Steve Sievert described how issuers can create best-in-class debit programs by applying best practices in three areas: digital demand, the transaction experience, and key performance indicators."