“Visa (NYSE: V) today announced global adoption of its sensory branding suite in 25 countries via more than a dozen new partnerships. The suite is comprised of sound, animation and haptic brand cues that occur with a Visa payment transaction. In a digital world increasingly filled with voice-commands, networked appliances and unattended retail environments, Visa’s sensory branding cues offer new ways to enhance the customer experience and convey the trust and security that the Visa brand represents.”

“Salesforce doesn’t break out revenue for its ecommerce and marketing software suites. Its Commerce Cloud software is comprised of the CloudCraze and Demandware software it acquired in recent years for B2B and retail ecommerce technology. Although still by far the smallest contributor to revenue, the combined ecommerce and market software suites accounted for the sharpest gains in revenue from the company’s software suites, which also include its flagship Sales Cloud CRM suite and its Service Cloud customer service software.”

“Analysts are predicting a big year for mobile coupons. More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.”

“New data privacy laws and misuse of consumer data have made 2018 an interesting year for marketers that rely on third-party data. Unlike first-party data that is directly collected by whoever uses it, third-party data is information that is collected by a company that doesn’t have a direct relationship with users, e.g. when marketers purchase demographic data from data resellers.”

“The consensus among analysts is that the benefit of bitcoin to Square’s bottom line wasn’t the point. It was a marketing move to raise awareness of Cash App, and it worked.”

“Today, Square announced that it will integrate Appointments with Instagram and Google, meaning that merchants can chase new customers through two of the biggest properties on the internet.”

“PaySimple, a leading Service Commerce platform for businesses, today announced their latest integrations with top email marketing platforms, MailChimp and Constant Contact. By automatically synchronizing PaySimple customer records with MailChimp or Constant Contact, PaySimple merchants can utilize valuable customer buying behavior data to identify revenue opportunities in their customer base and quickly segment customer lists to create highly targeted email campaigns.”

“Citizens’ approach is to target its major markets like Boston, Philadelphia and Pittsburgh, with television, direct mail and digital ads, with the objective to build a following based on brand trust. Ads feature employees to convey Citizens’ community approach and the ability to talk to someone, a feature Dillon said millennials want.”