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A leading payments industry news source for more than 17 years. Glenbrook curates the news and keeps you abreast of the important daily headlines in payments.
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June 17, 2019
On the wires
Animation, Sound & Vibration – How Visa Is Reinforcing Consumer Trust in a Changing Payments World
“Visa (NYSE: V) today announced global adoption of its sensory branding suite in 25 countries via more than a dozen new partnerships. The suite is comprised of sound, animation and haptic brand cues that occur with a Visa payment transaction. In a digital world increasingly filled with voice-commands, networked appliances and unattended retail environments, Visa’s sensory branding cues offer new ways to enhance the customer experience and convey the trust and security that the Visa brand represents.”
June 6, 2019
On the web
Salesforce Posts Sharp Gains in Commerce and Marketing Software
Digital Commerce 360
“Salesforce doesn’t break out revenue for its ecommerce and marketing software suites. Its Commerce Cloud software is comprised of the CloudCraze and Demandware software it acquired in recent years for B2B and retail ecommerce technology. Although still by far the smallest contributor to revenue, the combined ecommerce and market software suites accounted for the sharpest gains in revenue from the company’s software suites, which also include its flagship Sales Cloud CRM suite and its Service Cloud customer service software.”
March 25, 2019
On the web
Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond
Street Fight
“While the lack of clarity around pending U.S. regulations on data privacy might make brands and marketers nervous, both should take solace in knowing that the average consumer is still open to sharing their data as long as it’s done transparently. Sixty percent of consumers would unveil their personally identifiable information to advertisers, and $10 (the minimum value 57% of respondents place on their identity, which includes age, parental status, education, income, and marital status) is all that could separate a successful marketer and ones that can’t keep up with the demands of the evolved customer.”
January 18, 2019
On the web
How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers
Street Fight
“Analysts are predicting a big year for mobile coupons. More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.”
January 7, 2019
Top Post
Mastercard Evolves Its Brand Mark by Dropping its Name
“Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in the physical and digital worlds, and major sponsorship properties. As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape.”
December 26, 2018
On the web
Five Charts Explaining the State of Third-Party Data – eMarketer Trends, Forecasts & Statistics
eMarketer
“New data privacy laws and misuse of consumer data have made 2018 an interesting year for marketers that rely on third-party data. Unlike first-party data that is directly collected by whoever uses it, third-party data is information that is collected by a company that doesn’t have a direct relationship with users, e.g. when marketers purchase demographic data from data resellers.”
December 20, 2018
On the web
Why Square’s embrace of bitcoin was ‘brilliant’
Yahoo! Finance
“The consensus among analysts is that the benefit of bitcoin to Square’s bottom line wasn’t the point. It was a marketing move to raise awareness of Cash App, and it worked.”
December 13, 2018
On the web
Square Appointments opens to direct bookings through Instagram and Google
Venture Beat
“Today, Square announced that it will integrate Appointments with Instagram and Google, meaning that merchants can chase new customers through two of the biggest properties on the internet.”
August 22, 2018
On the wires
PaySimple Announces MailChimp & Constant Contact Integrations
“PaySimple, a leading Service Commerce platform for businesses, today announced their latest integrations with top email marketing platforms, MailChimp and Constant Contact. By automatically synchronizing PaySimple customer records with MailChimp or Constant Contact, PaySimple merchants can utilize valuable customer buying behavior data to identify revenue opportunities in their customer base and quickly segment customer lists to create highly targeted email campaigns.”
March 19, 2018
On the web
How Citizens Bank is reaching millennials
Tearsheet
“Citizens’ approach is to target its major markets like Boston, Philadelphia and Pittsburgh, with television, direct mail and digital ads, with the objective to build a following based on brand trust. Ads feature employees to convey Citizens’ community approach and the ability to talk to someone, a feature Dillon said millennials want.”
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