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February 12, 2020
On the wires
FIS Extends Partnership With PayPal to Enable U.S. Cardholders to Redeem Loyalty Points for Purchases
“FIS ™ (NYSE: FIS) and PayPal (NASDAQ: PYPL) are extending their partnership to enable millions of cardholders of U.S. financial institutions to participate in PayPal’s Pay with Rewards. Beginning in Q3 2020, cardholders of thousands of financial institutions participating in FIS’ Premium Payback loyalty network will be able to use their eligible card loyalty points to pay for eligible online purchases at millions of PayPal merchants globally.”
Shell and Dunkin’ Announce Partnership and Loyalty Promotion Through Fuel Rewards ® Program
“Shell Oil Company (Shell), the largest fuel network in the United States, and Dunkin’ just announced a national expansion of their partnership with the Fuel Rewards® program. The “Sip Dunkin’, Save at Shell” partnership allows Fuel Rewards® members with Gold Status and DD Perks® Rewards Program members to save 10 cents per gallon every time they purchase five beverages at a Dunkin’ location.”
November 25, 2019
On the web
If You Have an Amex Platinum Card, Booking Reservations at Some of the World’s Top Restaurants Is About to Get Easier
Business Insider
“Scoring a reservation at a top restaurant is often far from an easy feat. Holders of The Platinum Card from American Express , The Business Platinum Card from American Express , and the Centurion Card from American Express have been able to take advantage of the concierge service to help them secure tables, with special access to boot, but there historically hasn’t been an easy way for US cardholders to browse and book available reservations digitally. Thankfully, that is about to change.”
October 29, 2019
On the web
Venmo Launches a Rewards Program Offering up to 5% Back at Target, Sephora, Dunkin’ & Wendy’s
TechCrunch
“Amid increased competition in the digital payments space, Venmo today announced its first-ever rewards program, Venmo Rewards, which will allow users to earn automatic cash back on purchases when they pay with their Venmo card at select retailers. The company is kicking off the program with limited-time cash back deals, including 5% back at Target, 5% back at Sephora, 4% back at Dunkin’, 5% back and Wendy’s and more.”
October 3, 2019
On the wires
Lands’ End Launches New Branded Credit Card To Better Serve Customers, Drive Loyalty
“Lands’ End, Inc. (NASDAQ: LE ), a uni-channel retailer, has announced a new, exclusive Visa® credit card to drive loyalty and offer special customer rewards. Starting today, customers can apply for the credit card to gain access to free standard shipping on all U.S. Lands’ End online orders with no minimum spend, among other benefits. This move further supports loyal Lands’ End consumers while serving the brand’s mission to offer convenient options and excellent customer service.”
September 10, 2019
On the web
Target’s Personalized Loyalty Program Launches Nationwide Next Month
TechCrunch
“Target today announced its new data-driven loyalty program, Target Circle, will launch nationwide on October 6th, following a year and a half of beta testing in select markets . The program combines a variety of features, including 1% savings on purchases, birthday rewards and personalized offers and savings designed to make the program more attractive to consumers.”
August 22, 2019
On the web
A $44m Series B Drop in the Bucket for Millennial Loyalty
TechCrunch
“Commerce and marketing are radically changing these days. Consumers are increasingly looking for brands they identify with, while at the same time, the cost of acquiring users is increasing year-over-year for marketers. For brands, that math makes marketing complicated: they want to reach the right customers with the most efficient acquisition channels in order to drive the best return. Toronto-headquartered Drop thinks it has a formula — and one that might put some dollars (Canadian and U.S.) in consumers’ pockets.”
July 8, 2019
On the wires
InComm Acquires Meridian Loyalty, Expands Incentives Business With End-to-End Service Offerings
“With this acquisition, InComm will strengthen its incentives business by creating lasting loyalty for corporations through flexible reward offerings and member-centric design and management tools for B2C, B2B and employee programs. The move expands InComm’s capabilities from the specialized delivery of stored-value rewards to a comprehensive suite of end-to-end services for brand-focused incentive, loyalty and engagement programs, including travel and merchandise redemptions.”
May 17, 2019
On the web
Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You – Retail TouchPoints
Retail Touch Points
“The Pareto Principle tells us that 80% of revenue comes from the top 20% of customers; therefore, should these top customers be treated differently? The hospitality industry gets it. So does the financial industry. But in general, the retail industry is still issuing generic loyalty cards to the masses, when they should be offering customized, tailored experiences to their most loyal customers.”
April 18, 2019
On the web
Dunkin’ Adds Other Payment Forms To Its DD Perks Loyalty Program at 1,000 Locations
Digital Transactions
“Coffee, doughnut, and breakfast sandwich aficionados can now pay with credit and debit cards and even cash and still earn points in Dunkin’ Brands Group Inc.’s DD Perks loyalty program at more than 1,000 test stores, Dunkin’ announced this week. DD Perks is one of the nation’s largest rewards programs, with more than 10 million members. Previously, customers could earn DD Perks points only if they paid with an enrolled Dunkin’ gift card or Dunkin’s mobile app, which uses QR codes for payments, linked to an enrolled gift card. Canton, Mass.-based Dunkin’, which recently dropped “Donuts” from its corporate name, said Tuesday that it tested multi-tender loyalty purchases at some stores in California and Pennsylvania earlier this year. Now it’s adding another 1,000.”
March 5, 2019
On the web
KFC Launches Digital Receipts and Automatic Customer Loyalty Points
NFC World
February 13, 2019
On the web
Barclays links retail loyalty programmes to payments cards
NFC World
January 23, 2019
On the web
Uber Rewards is rolling out. Here’s how the perks work
TechCrunch
“Did you blow enough money on Uber to get Diamond status? A lot of users are finding out tonight as Uber rolls out its rider loyalty Rewards program to San Francisco and a slew of other cities. The feature calculates how much you’ve spent on Uber and Uber Eats in the last six months awards you perks like no-fee cancellations if you rebook, guaranteed prices between your two favorite spots, and free car upgrades.”
On the wires
Chase and Marriott International Announce New Name, Look and Feel for their Credit Cards under the New Marriott Bonvoy™ Travel Program
“Chase Card Services, the leading co-brand credit card issuer in the U.S., and Marriott International, today announced the rebrand of the Marriott Rewards® Premier Plus Credit Card as the Marriott Bonvoy Boundless™ Credit Card. The rebrand follows Marriott’s reveal of Marriott Bonvoy™, its new loyalty brand that will replace the current loyalty brands – Marriott Rewards®, The Ritz-Carlton Rewards® and Starwood Preferred Guest® (SPG®) – on February 13.”
American Express and Marriott International Revamp Cobranded Consumer and Business Credit Cards with Introduction of new Marriott Bonvoy™ Travel Program
“Today, American Express (NYSE: AXP) and Marriott International, Inc. announced upcoming changes to the current Starwood Preferred Guest®American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new loyalty brand, Marriott Bonvoy™, which will replace the travel program’s three current loyalty brands, Starwood Preferred Guest, Marriott Rewards® and The Ritz-Carlton Rewards® on February 13, 2019.”
January 4, 2019
On the web
The era of astronomical credit card rewards is waning
Quartz
“The main problem has been a miscalculation on banks’ part that credit card users would remain just that: People who casually use credit cards for big purchases. Instead, many card users of this points-obsessed ilk apply for cards just for the sign-up bonus.”
December 19, 2018
On the wires
FIS Teams with Excentus to Offer Real-time Rewards Points Redemption at Shell Stations Nationwide
“Customers at participating Shell-branded fuel stations across the United States will be able to redeem rewards points in real-time directly at the pump through a joint initiative between Excentus, a leading loyalty marketing and technology firm recently acquired by PDI Software, and FIS™ (NYSE: FIS), a global leader in financial services technology.”
December 5, 2018
On the web
Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers
Retail Touch Points
“Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be changed: 76% were likely to change that preferred brand, according to a survey of 1,000 shoppers by Adtaxi. The single largest deciding factor in brand-switching is price, which 83%of shoppers rely on when making a purchasing decision, followed by:”
November 15, 2018
On the web
Deutsche Bank unveils loyalty-first mobile wallet venture
NFC World
“Deutsche Bank has launched Yunar, a wholly-owned subsidiary startup that is taking a loyalty-first approach to building out a fully featured mobile wallet by initially offering a simple way to manage up to 200 loyalty points schemes — and then gradually adding a range of mobile payments and banking services as adoption takes off.”
November 1, 2018
On the web
Brex has partnered with WeWork, AWS and more for its new rewards program
TechCrunch
“The billion-dollar company, which announced its $125 million Series C three weeks ago, has partnered with Amazon Web Services, WeWork, Instacart, Google Ads, SendGrid, Salesforce Essentials, Twilio, Zendesk, Caviar, HubSpot, Orrick, Snap, Clerky and DoorDash to give entrepreneurs the ability to accrue and spend points on services and products they use regularly.”
October 5, 2018
On the web
Discover Deals being discontinued
Frequent Miler
“This is obviously hugely disappointing news for anyone in the first year of a Discover card who was intending to spend a lot through the portal for the first year double. Cash back earned from the portal has historically been doubled along with cash back earned on the card at the end of the first year.”
September 13, 2018
On the web
Forget Airline Miles. Retailers Pile on Perks for Big Spenders.
Wall Street Journal (paywall)
“Retailers have spent the past few months retooling their plans to fend off competition from online retailers such as Amazon.com Inc., whose Prime membership is one of the more effective loyalty programs, as well as travel and entertainment venues, which are taking a bigger slice of consumer spending.”
August 27, 2018
On the web
Citi lets credit card customers pay Spotify subscriptions with points
Finextra
“Citi has teamed up with Spotify to enable customers in Asia to use credit card points to pay their music streaming subscriptions. Citi credit card users in Malaysia, Singapore, Philippines, Hong Kong and Taiwan can use their credit card points or miles for instant redemptions on their Spotify Premium subscriptions.”
May 18, 2018
On the web
Cash App Expands Cash Boost Rewards To Shake Shack, Chipotle, More
Cult of Mac
“Square’s Cash App just got far more rewarding. The Cash Boost program now offers cash back at several well-known restaurants and stores, including Shake Shack and Chipotle. Even better, now anybody can participate.”
May 15, 2018
On the wires
IKEA U.S. Launches The IKEA Visa Credit Card Making Shopping More Accessible And Affordable For The Many
“IKEA U.S. announced the launch of the IKEA Visa Credit Card, a new loyalty-driven credit card that allows customers to earn rewards on IKEA purchases and everyday spending needs such as gas, groceries and utilities. The IKEA Visa Credit Card, which will be available starting today (May 15), will allow customers to earn meaningful rewards on their everyday purchases that they can use to purchase the IKEA products they love.”
May 11, 2018
On the web
Macy’s loyalty program becomes ‘all-inclusive’
Chain Store Age
“Macy’s is extending its loyalty program to all customers — regardless of how they pay for their purchases. The department store retailer announced that it is opening up its Star Rewards loyalty program to all customers. The program was previously reserved for Macy’s cardholders.”
April 16, 2018
Top Post
American Express to end its Plenti frequent shopper program
CNBC
“Plenti was launched in mid-2015 to great fanfare as a frequent-shopper program that would involve multiple companies and brands, similar to other programs found in Europe. American Express even launched a Plenti credit card that would give customers Plenti points for each dollar they spent on the card. While American Express was able to partner with big brands at the beginning, the program lost several key members in 2017 like Macy’s and Chili’s and was considered to be on life support.”
April 11, 2018
On the web
Target tests new program in Dallas-Fort Worth that gives shoppers rewards without a credit card
Dallas News
“Target will begin testing a new loyalty program Tuesday that it hopes will lead to increased shopper loyalty, including more customers becoming holders of its credit card. For now, the Target Red program is limited to Dallas-Fort Worth, where, Target spokesman Joshua Thomas said, the market is diverse enough to gather a wide range of responses and where the program can evolve. Target has designed the loyalty program to stand separate from its Redcard store credit card, which comes with a 5 percent discount.”
On the wires
LevelUp Adds 25 New National & Regional Restaurant Brand Partners Including Smoothie King and Zaxby’s to Boost Digital Engagement
‘”As the growth engine for restaurants, it’s our job to help restaurants reach new customers and convert them into loyal guests,” said Seth Priebatsch, founder and CEO at LevelUp. “Our Broadcast product enables integrated digital ordering and rewards distribution through leading consumer channels bringing new customers in the door. And our new data-enriching capabilities help restaurants understand and better engage those new customers.””
April 3, 2018
On the wires
Factor4 Expands Gift Card and Loyalty Apps in First Data Clover® App Market
“Factor4, LLC’s cutting edge gift card and loyalty platform, RewardOS, has expanded in First Data’s Clover® App Market. Now ISOs and merchants operating in the UK and Ireland can enhance their experience with Gift Card and Loyalty apps from Factor4 that are fully integrated into the payment flow. Both apps feature low monthly program fees and provide unlimited transactions, reports access and support. There are no transaction fees.”
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