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March 30, 2018

On the web

Nift raises $16.5M for a new kind of gift car

TechCrunch

“The businesses that work with Nift (the name is short for “neighborhood gift”) can give special gift cards to their best customers. Those customers enter their codes on the Nift website, answer a few questions and can then choose from two free gifts from other local businesses.”

March 21, 2018

On the web

Target tests a new loyalty program with 1% back, Shipt discounts and free next-day delivery

TechCrunch

Target  has begun to test a new loyalty program, “Target Red,” that combines discounts on delivery with cash back on later purchases. The program will serve as an alternative to the existing REDcard program which requires customers to sign up for a Target credit or debit card. With Target Red, customers instead earn 1 percent back on purchases that they can redeem on their next visit, as well as receive 50 percent off a Shipt membership, and free next-day delivery through Target Restock.”

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