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April 15, 2019

On the web

Publicis Surges as $4.4 Billion Epsilon Deal Deepens Data Push

Bloomberg

Publicis Groupe SA made its boldest move yet into digital marketing with the French advertising group’s $4.4 billion purchase of Alliance Data Systems Corp. ’s Epsilon unit. The shares rose the most intraday in six months.    The owner of agencies Saatchi & Saatchi and Leo Burnett Worldwide is betting Epsilon’s trove of consumer data from loyalty programs and email campaigns will help it shift away from traditional TV commercials and billboards, where sales are falling as consumer giants spend more online.”

April 1, 2019

On the web

September 21, 2018

On the web

March 5, 2018

On the web

Trusted data will transform the world

https://www.ft.com/content/d75f9cca-2052-11e8-a895-1ba1f72c2c11

“In his Alan Turing Institute lecture in London last week, the American computer scientist Sandy Pentland outlined the massive gains that could result from trusted data. The MIT professor argued that the explosion of such information would give us the capability to understand our world in far more detail than ever before.”

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