by Russ Jones | Mar 18, 2013
When I was a baby consultant some twenty years ago, I remember standing in Kepler’s Bookstore in Menlo Park (remember book stores?) thumbing through a paperback book called “The Rules of Marketing”. Rule #7 that said all successful markets will...
by Russ Jones | May 6, 2012
What do eBay, Google, and Facebook all have in common? Sure, they all dominate their respective categories. And, yes, they all are hugely ambitious. Plus they all have demonstrated the ability to invent new markets. The other shared trait, in case you hadn’t...
by Russ Jones | Feb 28, 2012
We recently sat down (virtually) with BOKU to learn more about how the company views the mobile payments market and where BOKU Accounts fits in the emerging mobile POS landscape. What follows is a summary of what we learned and our reaction to the their strategy and...
by Russ Jones | Jan 27, 2012
Who knows what in payments? Sounds like a question begging for a snappy one-liner comeback. But this is a question we hear more and more from our clients. Particularly those that see the increasingly close relationship between payments and marketing — and want...
by Russ Jones | Jan 20, 2012
I went by the San Carlos Home Depot on the way to the Glenbrook office this morning and used PayPal’s “Empty Hands” to pay for my purchase. The whole thing worked and I left the store with a Home Depot receipt that listed my payment method as...
