Social Networking & Banking at NEACH on Monday – Great Event

Erin McCune

November 5, 2008

I had an enthusiastic audience at NEACH outside Boston on Monday – everyone was eager to learn more about social networking, web 2.0 and how their bank and credit union can get involved. I was apprehensive at first, becuase the credit union and small/mid-sized bank audience had limited exposure to social media. I adapted by spending more time on WHAT it is and WHY it is important and glossed over the HOW to do it for the time being. But by the end the audience not only got it, they were converted!

EMc at NEACH 

Me speaking
(courtesy of Morriss Partee at EverythingCU.com)

I've been invited back to focus more on the HOW (I am going to do an interactive webinar, if you are interested in participating please email me) and, in addition, a number of companies in the audience want me to come address their executive team/board. But here's the most gratifying part: the audience members have already forayed into the social web. I know  because I am getting their LinkedIn connection and Facebook friend requests. Success!

Many thanks to NEACH for inviting me. I enjoyed the conference and will be posting my notes from the other sessions I attended over the next couple days.

During her time at Glenbrook, Erin focused on client engagements in business payments, cross-border transactions, bill payment, and the intersection of corporate finance, banking, and ERP/accounting. She has nearly twenty years of experience leading increasingly complex payment initiatives for corporate clients and advising financial institutions and payment technologists on the development of their payment capabilities.

Erin is also the founder of Forte Financial, a consulting firm focused on corporate finance efficiency, technology, and process improvement. She is a past president of the Financial Women’s Association of San Francisco and also a two-term past president of the San Francisco Treasury Management Association. Erin is no longer with Glenbrook, but contributed greatly during her time at the firm.

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