Remote Deposit Marketing (lack thereof)

Erin McCune

January 6, 2007

Over at NetBanker 2.0 Jim Bruene has a pair of posts of Remote Deposit Capture and the failure of banks to market the product effectively:

  1. Remote deposit capture is virtually invisible at Google
  2. Marketing remote deposit capture services

The limited marketing muscle behind the product is likely due to the fact that the banks have customers clamoring for the product before they've even developed the technology. Remote Deposit was definitely the hot service in 2006 and will continue to grow in 2007.

During her time at Glenbrook, Erin focused on client engagements in business payments, cross-border transactions, bill payment, and the intersection of corporate finance, banking, and ERP/accounting. She has nearly twenty years of experience leading increasingly complex payment initiatives for corporate clients and advising financial institutions and payment technologists on the development of their payment capabilities.

Erin is also the founder of Forte Financial, a consulting firm focused on corporate finance efficiency, technology, and process improvement. She is a past president of the Financial Women’s Association of San Francisco and also a two-term past president of the San Francisco Treasury Management Association. Erin is no longer with Glenbrook, but contributed greatly during her time at the firm.

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