46% of Frequent Shoppers Have Left a Site Ready to Buy, Gladly Survey Finds
PR Newswire
"Gladly has released a new survey of 1,022 U.S. adults who shop online at least a few times each month. The results show that 46% of these shoppers left a site ready to buy because a specific question went unanswered and 53% decided not to buy while waiting for a response. People who shop more often tend to use AI more. Among daily shoppers, 71% have used AI to help them decide whether to buy, and 62% have looked up a brand or product in ChatGPT or Gemini before visiting the brand's website."
