“According to a recent report from the company, 83% of users have purchased a product after seeing it posted to Pinterest by a brand. Today, the company has over 320 million monthly active users, showing a big opportunity for brands to drive sales. Companies including SkinCeuticals and temporary tattoo  brand Inkbox have already seen success advertising on the platform. When Inkbox ramped up spend 1,000% earlier last year, the company saw conversions increase over eight times.”

“These animations were designed in partnership with Holler so they’re unique to the Venmo app and tailored to the sorts of transactions that take place there. For example, one is of a hoagie sandwich broken in half with text that reads “split the bill.” Another features a spinning pizza. One includes two characters pushing an IKEA shopping cart. And so on. IKEA isn’t the only brand to be included in the new stickers, as it turns out — Subway and others are also participating, Venmo says. (Keurig was initially listed as a sticker partner, then pulled out at the last minute. Other news sites have still included the brand’s mention, but to be clear — it isn’t launching now.)”

“Cricket is a religion in India, and digital payments major PhonePe knows it better than anyone. The secret sauce for the success of the Walmart-backed company, which has lately been breathing down rival Paytm’s neck, is cricket sponsorships. PhonePe first invested its marketing spends into cricket in mid-2018 with the Asia Cup. After seeing a positive response, it upped cricket-related advertisements, the Flipkart-owned brand told Quartz.”

“YouTube is partnering with Merchbar on a new integration that will allow artists to sell their official merchandise to their worldwide fans from a shelf just below the video.  The addition is the latest deal focused on helping video creators make more money from their videos, beyond the revenue brought in through advertisements and subscriptions.”

“Consumers took 400 milliseconds to see and react emotionally to 67% of mobile ads tested in a study by neuroscience research company Neurons Inc. for the Mobile Marketing Association, a trade group of marketers, agencies, media sellers and technology players. On desktops, it took two to three seconds to hit the same mark, according to the researchers, who said they used eye-tracking and EEG monitoring to measure what 900 participants saw and how they responded.”

“Google is borrowing a few cues from Instagram and Pinterest to encourage more shopping in its search results. The internet giant is testing shoppable ads within image searches — find a picture of your ideal desk and you can tap a shopping tag button to see basic details as well as a link to buy it. This only applies to sponsored ads, thankfully, so you don’t have to worry about ads covering the images you want to see.”

“People worry about how much Google and Facebook know about them, but Amazon is increasingly sucking up incredible amounts of data about individuals, too, such that it knows if you’re friends with the person whose book or product you’re reviewing. Amazon already knows what we’re buying on Amazon and in Whole Foods. What if it knows what we’re buying everywhere else too? Knowing what everyone buys every day is powerful for predicting their future behavior and further monetizing them (as other tech giants well know).”