With a legacy approach to payments in place, this client enlisted the help of Glenbrook to determine a more efficient and effective way to manage their payments ecosystem.
Glenbrook conducted a mixed method research effort for a global payments network to evaluate customer perceptions of an existing SaaS product and to determine the focus area for the next generation offering.
For a global multinational mobile wallet provider, Glenbrook conducted consumer surveys to develop a deeper understanding of consumer trends and behavior impacting adoption of the mobile wallet payment functionality.
For a major processor, Glenbrook performed primary research to establish omnichannel merchants’ “must have” features when choosing processing services, and identified other critical buyer values.
Glenbrook assisted a State government looking to develop a more integrated, citizen centric payments strategy. The goal of this project was to implement a pilot to demonstrate a centralized payment directory that would drive greater online payment adoption and improve citizen’s overall experience in making payments to the State.
