E*Trade is now going to offer complete fraud coverage for brokerage, banking and lending customers.
The growing concern the public has about online fraud caused E*Trade to make a change in order to retain customer loyalty and keep good client relations. If a customer incurs a loss due to online fraud, E*Trade will give the money back that was stolen, and upgrade the customer's computer security. The losses for E*Trade are relatively low for a company with annual net revenue of over $1 billion. To E*Trade, the cost of doing nothing would be much greater then the loss they will incur from offering this protection to customers.
"E*Trade to Offer Brokerage Clients Loss Protection for Online Fraud"
By Gaston F. Ceron
Dow Jones Newswires
January 18th, 2006; Page D2
During her time at Glenbrook, Erin focused on client engagements in business payments, cross-border transactions, bill payment, and the intersection of corporate finance, banking, and ERP/accounting. She has nearly twenty years of experience leading increasingly complex payment initiatives for corporate clients and advising financial institutions and payment technologists on the development of their payment capabilities.
Erin is also the founder of Forte Financial, a consulting firm focused on corporate finance efficiency, technology, and process improvement. She is a past president of the Financial Women’s Association of San Francisco and also a two-term past president of the San Francisco Treasury Management Association. Erin is no longer with Glenbrook, but contributed greatly during her time at the firm.