"New York City has adopted a new rule that bans companies from using deceptive subscriptions to trap customers into paying for gym memberships, streaming services and other recurring charges, the city’s consumer protection office said. The new rule, which will start on 1 October, promises hefty fines and aggressive enforcement for violators. The city is also targeting so-called “junk fees” with a proposed rule that requires sellers to “advertise the total price for any good or service, including all mandatory additional charges and fees, up front”, according to a release shared with the Guardian."