Marketplaces and Platforms

Marketplaces and platforms enable commerce, by connecting remote buyers and sellers. By embedding payment acceptance in their solutions, they make it easy for businesses to accept payments from their customers, often across a wide range of payment methods. These capabilities can come in different flavors: end user visibility, digital wallet capabilities, additional payments adjacent features, and multiple settlement and disbursement options are variations to consider. The three major capabilities that these solutions have to solve for are:

1. Onboarding (which includes regulatory compliance considerations)

2. Payment Acceptance

3. Payouts to End Users

These three components may be built in house, provided by a single solution, or pieced together with point solutions. How these components are architected has implications for state, country, and regional licensing as well as the operational overhead to manage the payments environment.

Platforms and marketplaces also have to manage multiple types of risk compared to a traditional merchant, which requires decisions about risk sharing, fraud vendors, operational structure (in-source vs outsource) and how a risk control strategy should be developed.

This enabler role offers opportunities and challenges. To perform it well, marketplaces and platforms often come to us with questions like:

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How do we respond to upcoming or newly implemented regulatory changes?

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What strategic payments plays are our competitors doing?

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What role are we obligated to play in fraud and risk management? What role should we play?

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What could we do to make payments a source of revenue?

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Are we working with the right partners? Do we have the right contracts in place?

How we can help

We provide strategic and operational guidance by conducting:
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Assessments

of current operations, of partner performance, of market opportunities, and of regulatory environments

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Research

qualitative, quantitative, and mixed method research and analysis

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Strategic advisory

short- and long-term advisory
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Education

on payments foundations, trends, and company strategy working sessions
Take a look at how we’ve provided vendor agnostic, objective guidance to other marketplaces and platforms.

Marketplace & Platforms Case Studies

A large ecommerce platform optimizes its payments strategy

A large ecommerce platform supporting small to medium businesses had grown significantly over the last decade. The company was concerned they had ‘outgrown’ their approach to payments. Glenbrook was asked to help assess the company’s payments strategies, operations, partners, and organization in order to define a more ideal configuration for payments acceptance, reporting, and ongoing management.

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A global marketplace enhances and tunes an automated fraud screening system

To create a more robust risk mitigation program, a multi-national marketplace engaged Glenbrook to assess its risk environment and existing controls to identify areas for potential improvement. We then led a comprehensive RFP process for online fraud detection and KYC providers. The final deliverable was an actionable set of recommendations to improve their operational and technical control capabilities to enable them to scale their business.

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Resources

Articles

Glenbrook shares our perspectives on activities in the industry.

Payments Post #17: Cutting Costs

Payments Post #17: Cutting Costs

In this Payments Post, we discuss the DOJ bringing a lawsuit against Visa that alleges the company operates an illegal monopoly in the debit card space. Does the argument have merit in our non-legal minds? And if so, what could the DOJ’s move mean for an evolving payments landscape?

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Payments Post #17: Cutting Costs

Payments Post #16: The Apple Drops

It’s time for another edition of Payments Post and (surprise!) we’re thinking about the Visa Flexible Credential again. Now that Apple has plans to open up the NFC chip and Secure Element to third party developers, we’re scratching our heads. Who benefits from this newfound NFC access? What opportunities can fintechs unlock? How will conventional financial institutions react? And to tie it all back, does the VFC still matter?

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Payments Post #17: Cutting Costs

Payments Post #15: BNPL Battles

In this month’s Payments Post, we revisit the prime use case for Visa Flexible Credential (VFC): BNPL. How are buy now pay later providers positioning themselves in the current environment, how are consumers using their tools, and how are regulators and issuers responding?

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Podcasts

Glenbrook speaks with industry leaders to share a variety of perspectives on the latest payments trends and activities.

Episode 253 – Glenbrook Partners: 2024 Payments Industry Trends Wrap Up

The Glenbrook partners reflect on key trends and challenges in the payments industry that shaped 2024 – from generative AI, open banking, the evolving regulatory landscape, and the rise of fast payment systems worldwide. And you can’t get the Glenbrook team in a “room” without discussing ongoing fraud implications, orchestration in merchant payments, and the progress of tokenization. Tune in to hear insights from our industry experts on these themes and more as we wrap up the year and look towards 2025.

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News

Glenbrook objectively curates the news to keep you abreast of important daily headlines in payments.

Alipay+ Expands Global Travel Payments to 66 Markets

"Alipay+ has announced new payment partners and expanded coverage across 66 markets globally. Alipay+ has also introduced A+ Rewards, an in-app destination marketing platform featured in superapps such as Touch ‘n Go eWallet (Malaysia), TrueMoney (Thailand), GCash...

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Ready to see how Glenbrook can support your marketplaces and platform company to be as efficient and effective as possible?