I recently was driving down Hamilton St. in Palo Alto when out of the corner of my eye I spotted Zong‘s new office. This was the first time I’d ever seen a storefront office with “Mobile Payments” on it – made me smile!!

Zong Mobile Payments - Palo Alto Office

Zong is doing interesting things enabling mobile consumers around the world to be able to pay using their wireless carrier’s account relationship. The economics are such that it works for digital goods merchants (who have essentially a zero cost of goods sold) who want the broadest possible payment acceptance option. This whole area of payments is a very busy one right now.