In his email to me earlier today telling me about Wells Fargo’s new presence on Twitter, Social Media Marketing VP Ed Terpening used a phrase that really caught my eye and captured the essence of what Wells Fargo is doing far beyond simple online banking:

It’s important that we be where our customers are, and that includes Twitter.

In addition to Twitter, Wells Fargo’s activities in social media include five blogs, two YouTube channels, Facebook, MySpace, etc.

Be where your customers are – they’ll be delighted to find you there!