FinovateSpring2011: Day One / Session Three

Formada Social

May 10, 2011

Glenbrook’s Jacqueline Chilton is blogging from FinovateSpring 2011. This is one of several posts; you can find an index of our coverage here.

The format for Finovate is fast and furious.  No PowerPoint – all demo.  Each company has seven minutes.

Afiniate

  • On the go – bank alerts combined with personal financial management context and advice
  • Customer sets personal goals
  • Allows a user to provide information that they would like to refinance their mortgages
    • Matches the person against mortgage products and at the right time allows them to take an action – like scheduling an appointment with a mortgage
    • Bank can allow offers from affiliates
      • Identify if customer 401k is out of whack with averages and then provide alerts that 401k is not balanced and then link to research or offers from the bank
      • (Challenges with connectivity for the demo – will check out their booth tomorrow)

Ready Receipts

  • Online receipts instead of paper
  • Level 3 card data aggregated across retailers
  • Filter, sort and search receipt data, add notes and categorized
  • Import or scan receipts to add to the list
  • Can create a gift receipt or share with an accountant
  • Also enabled for targeted offers
  • Consumer privacy and PCI taken into account
  • Easy to integrate across a variety of POS systems

Kiboo

  • Personal financial management mobile platform as an extension of their online service
  • Connect bank products to consumers through interactive API
  • Can scan barcodes for example for a camera and receive feedback that it is going to blow the budget for entertainment and then ask friends /family to chip-in.  Once reach the savings goal, then receive an alert that they can now afford to purchase the camera.  Get a map to the best store location.
  • Kiboo debit cards at point of sale or implement a POS device at each merchant for NFC mobile payment
  • Requires direct relationship with merchants

Braintree

  • All-in-One: Merchant Account, Gateway & Recurring Billing
  • Eliminate the processing & storage of credit card data
  • Reduce PCI compliance scope up to 90%
  • Provide advice to manage payment costs and provide simpler payment fees
  • Demonstrated the Living Social implementation of Braintree
    • Allowed asynchronous encrypted card transactions in order to enable third party payments at scale – taking it out of the purchase stream so customers had a positive experience.

Figlo

  • Personal financial management tool
  • Completion meters encourage people to add data and fill goals
  • Needs versus wants tabs
  • Multicurrency and language capabilities
  • Live data and third party information to make the data more robust
  • Launching an iPad version to enable money management on the tablet

Dwolla

  • 25 cents per transaction to send or receive money online
  • Send money through email, phone numbers and social networks
  • Location capability to use a map of the merchants near the user
  • Linking to financial institutions and providing a dashboard to the FI to understand activity by their customers – heat maps and geospatial analysis
  • Helps banks understand social media used by their account holders and types of phones their customers use for Dwolla that might extend to their mobile banking strategy
    • Can be used for payment if the merchant is enrolled

Bankons

  • “Bank plus Coupon with geo-location”
  • Platform for merchant funded offers through geo-location
  • Intelligence to the customer purchase history to make them location aware
  • Offers sorted by distance white labeled by a bank
  • Integrate the experience through an API to bank’s current mobile banking app
  • While the customer uses the mobile banking app the bank can offer them merchant funded location relevant deals

 

 

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