Every payment pro in the US is also a shopper and we all know that the largest retailers are poised to support EMV. Nearly all have EMV capable hardware. A few have turned it on. Most are waiting for the October liability shift so the temporary pain and awkwardness of clerk and consumer confusion is spread across everyone.
We all know EMV is coming to the U.S and that it will take years to build a complete EMV security perimeter. But the work starts with issuers sending out chip cards to their customers. Take a listen to this conversation with Chase’s Dina DeMerell, Director, Card Services Chip Security, to hear how Chase is deploying EMV credit, debit, prepaid and co-branded card products. She wasn’t kidding about their accelerated push of credit cards to frequent transactors. I received my new EMV United co-branded card the day after we spoke - and it wasn't special treatment.
