"Generative Artificial Intelligence (GenAI) is no longer just a futuristic concept. It is here, is becoming increasingly common, and is set to radically transform how we interact with technology in all areas. Payments is no exception. In this deep dive into What’s influencing payments in 2025: 10 recommendations on business strategy, Visa investigates GenAI, how it is shaking up payments, its economic impact, and what the future may hold for this revolutionary technology."