‘Tis the Season for Safer Shopping: New Jersey’s Gift Card Fraud Notice and Packaging Requirements

Data Privacy + Cybersecurity Insider

"In 2024, Governor Murphy signed into law requirements for the sale and display of physical gift cards in New Jersey, to combat the threat of gift card fraud. The law took effect October 1, 2025, but will delay enforcement until February 1, 2026. Under the law, retailers may not display or sell a gift card unless: The card, or its packaging, prominently displays a tampering warning such as “Do not sell or purchase if the gift card or its packaging has been broken or indicates tampering,” or substantially similar language; If in packaging, the gift card is sealed so it cannot be easily opened, removed, or replaced without clear signs of tampering; and All visible sensitive card information (card number, CVV, PIN, etc.) is fully concealed or covered prior to sale."