"Steak ‘n Shake Chief MAHA Officer Michael Boes told attendees at the Bitcoin 2026 Conference in Las Vegas that Bitcoin has become a core driver of the chain’s business performance, pointing to 2 million new customers, dramatic cost reductions, and a sweeping menu overhaul tied directly to savings from bitcoin payments. Same-store sales rose 11% quarter over quarter in Q2 2025 and accelerated to 15% in Q3 2025, outpacing major rivals including McDonald’s, Taco Bell, and Domino’s."