"Strack & Van Til is enhancing digital coupon redemption and rewards with real-time transaction data. The Indiana-based grocery retailer is utilizing an integration of the Birdzi Customer Intelligence Platform and LOC Software POS solution to obtain real-time transaction data to support automatic coupon selection that is specific to the needs of each individual shopper. Strack & Van Til had been deploying the two solutions separately, but was looking for new ways to personalize the types of coupons customers received and track redemption in real time."