PNC Launches Low Cash Mode(SM) To Address $17 Billion In Industry Overdraft Fees

“Addressing the $17 billion that some studies estimate U.S. consumers pay each year in overdraft fees, The PNC Financial Services Group, Inc. (NYSE: PNC ) today announced its groundbreaking new Low Cash Mode℠ digital offering that is expected to help Virtual Wallet® customers avoid overdraft fees through unprecedented account transparency and control to manage through low-cash moments or mis-timed payments. “Low Cash Mode gives our customers the ability to avoid unnecessary overdraft fees. With this new tool, we’re able to shift away from the industry’s widely used overdraft approach, which we believe is unsustainable,” said William S. Demchak, PNC’s chairman, president and chief executive officer.”