“PayPal Holdings Inc. has named Allison Johnson executive vice president and chief marketing officer, reviving a post that disappeared from the company in 2013. Ms. Johnson was vice president of world-wide marketing communications at Apple Inc. from 2005 through 2011 and was previously a senior marketing executive at HP Inc. She was most recently a founder and managing partner at West, which she described as a hybrid of a marketing and venture-capital firm. She said she left last March.”