“The new design helps customers easily and quickly identify the correct way a card should be inserted into a cash machine. The flat design also makes it easier to fit into a wallet or purses and helps to increase the lifespan of the card. The larger card lettering helps make it easier for customers to identify in poor lighting. As part of the development of the card design, NatWest has been working closely with the Alzheimer’s Society to make sure the new cards also help customers with dementia. Extra features such as the notch and raised dots, differentiate the card from others and act as a reminder to dementia customers which way around the card should be. Additionally with all customers having the same card any stigma associated with a special card is taken away.”