“In March, Apple revealed its first credit card: Apple Card, a thin slab of titanium that would provide shoppers with 3% cash back at Apple stores, 2% at anywhere Apple Pay is available, and 1% everywhere else. Many observers quickly pointed out Apple Card’s limited earning potential for customers. Citi’s Double Cash card, for example, provides shoppers with 2% back everywhere, not just at stores with Apple Pay. Meanwhile, the Chase Freedom and Discover It card offer 5% cash back for shopping in categories that rotate quarterly. While Apple can’t compete in terms of money to card holders, it does has a big focus on customer privacy. Apple Card has no numbers on it or a CVV, making it harder for identity thieves to steal credit card information. Apple also promises that it won’t track customer spending, and that Goldman Sachs and MasterCard — Apple’s partners in the venture — won’t sell any customer data to other companies.”