“The metaverse, defined as a network of 3D virtual worlds or a virtual reality space in which users can interact with a computer-generated environment and other users, is quickly gaining popularity. With multiple uses and features of this virtual reality space being discovered and explored every day, it is clear that metaverse very well could be the next big thing. Several factors, including technology innovations and the rise of the experience economy, are fuelling this rapid growth. For businesses across sectors, the metaverse opens up a number of challenges and opportunities. Already, gaming, media, and entertainment are a big component of the metaverse. It is only a matter of time before the banking, commerce and financial services industries jump onto the bandwagon.”