"Consumers are turning to conversational AI for more of their shopping needs. AI-driven traffic to Target leapt 2,000% in the first quarter compared to last year. Shoppers can now browse product listings and buy items directly from Target in Google Search, including AI Mode, and the Gemini app. The capability comes thanks to the Universal Commerce Protocol (UCP). UCP creates a common language for AI agents and systems to work together, creating a seamless shopping journey every step of the way."