Experian Launches Agent Trust for AI-Led Commerce
IT Brief
"Experian has launched Agent Trust, a framework to verify links between consumers and AI agents in digital transactions. The system is aimed at AI-driven commerce. It introduces what Experian calls a “Know Your Agent” framework, designed to tie an agent's actions to a verified consumer identity and record transaction risk in real time. The framework includes Human-to-Agent Binding, an Agent Trust Token and an Agent Registry that tracks behaviour and other risk signals."
