“Today, we’re announcing new Commerce Eligibility Requirements that expand access to Instagram Shopping to more types of businesses, including creators, so they can connect with shoppers and sell their merchandise on Instagram. Whether you are a candle business making a foray into e-commerce, a musician selling merchandise, or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase. US businesses that are part of our checkout test on Instagram can drive people to purchase directly in the app.”