Amazon Ditches Rufus Chatbot, Launches Alexa Shopping Agent in AI Strategy Pivot

CNBC

"Amazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy. The company introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users. Amazon said the tool brings together Rufus and Alexa+, and taps a user’s history and other data to be “the world’s best, most personalized AI assistant for shopping.”"