"Adyen N.V. announced it has entered into a definitive agreement to acquire 100% of the shares in Talon.One GmbH, a platform for loyalty and incentives serving 300+ global merchants, for a consideration of €750 million. Merchants lack a consistent view of their customers across channels. By combining Adyen’s global payments infrastructure and proprietary transaction data with Talon.One’s real-time decisioning capabilities, merchants can establish a consistent customer identity across channels and apply it in the shopper’s cart."